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193 posts

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Tanishq Celebrates Modern Sisterhood with New Campaign

Tanishq’s new campaign celebrates friendship, self-expression, and modern sisterhood through natural diamonds.

@simranprasadJun 13

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Women’s T20 World Cup Scores Big with Premium Brands

JioStar secures a diverse sponsor lineup as women’s cricket attracts global brands, AI platforms, and luxury players.

@simranprasadJun 12

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Parle-G Celebrates Kindness in New G Maane Genius Chapter

Parle-G's latest G Maane Genius campaign celebrates empathy, kindness, and the joy of helping others.

@lakshikaabhandariJun 11

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Nike Launches ‘Rip the Script’ Football Campaign

Nike launches a global football initiative featuring top players and community activations.

@lakshikaabhandariJun 8

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Nike and Lego Kick Off World Cup Collaboration

Nike and Lego launch a football-inspired partnership blending creativity, play and fandom ahead of the FIFA World Cup.

@lakshikaabhandariJun 2

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Visa Names Shah Rukh Khan as Brand Ambassador in India

Visa partners with Shah Rukh Khan to highlight secure payments, travel benefits, and lifestyle experiences.

@saumitrasonawaneJun 1

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When Humanoids Hit the Runway: Fashion Meets AI

Seoul's futuristic fashion show put humanoid robots on the runway, redefining style, identity, and innovation.

@simranprasadMay 30

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GIVA Signs Kriti Sanon, Launches Silver Campaign

GIVA appoints Kriti Sanon as brand ambassador, launches new campaign celebrating silver as everyday style

@saumitrasonawaneMay 29

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OREO and BTS Launch Global Limited-Edition Cookies

OREO teams up with BTS for a global limited-edition cookie inspired by Korean flavours, fandom culture, and pop music.

@simranprasadMay 27

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Lifebuoy: Building India’s Daily Hygiene Habit

How HUL used affordability, rural reach, and health messaging to make Lifebuoy a trusted hygiene brand.

@saumitrasonawaneMay 14

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Comedy to Campaign: Did a Joke Spark Zepto’s Big Move?

Yash Bhatia claims Zepto’s April Fool’s campaign was inspired by his joke, raising questions on credit.

@saumitrasonawaneApr 10

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Mumbai Indians ties up with Utkarsh Small Finance Bank

Utkarsh SFB uses Mumbai Indians IPL 2026 tie-up to boost brand reach, recall, and engagement across India

@saumitrasonawaneMar 24

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Bumrah Bowls Over Fashion with UNIQLO India Deal

UNIQLO India signs Jasprit Bumrah, blending cricket's biggest name with the brand's signature minimalist style.

@yashvigMar 21

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GIVA Brings Back ‘Artificial Do. Silver Lo’

GIVA relaunches its jewellery exchange programme,offering ₹500 vouchers per piece with Kriti Sanon fronting the campaign

@lakshikaabhandariJun 13

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Mother Dairy’s Soil‑Degradable Milk Pouch: care beyond milk

Mother Dairy launches India’s first soil‑degradable milk pouch, blending care for families with care for the planet.

@swatiJun 12

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PizzaExpress Wants to Be Your Everyday Dining Choice

The ‘Only For Everyone’ campaign aims to make gourmet dining more accessible while retaining its premium appeal.

@simranprasadJun 10

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Vi to Airtel: Why Should Good Network Need a VIP Pass?

Vi’s latest campaign questions whether premium connectivity should be reserved for a select few or available to everyone

@simranprasadJun 4

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VIP Launches Travel VIP Campaign with New Luggage Line

VIP unveils three luggage collections designed to offer smarter, more convenient travel experiences.

@lakshika.bJun 1

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Visa Unveils Shah Rukh Khan as India Ambassador

Visa appoints Shah Rukh Khan as India brand ambassador to strengthen consumer engagement and brand outreach.

@lakshikaabhandariJun 1

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Stayfree Sparks a New Conversation on Period Awareness

Stayfree and Menstrupedia unite students, educators, and leaders to challenge period stigma and drive change.

@simranprasadMay 29

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ASCI Reports Sharp Rise in Misleading Digital Ads

ASCI sees 21% rise in complaints as betting and influencer ads dominate digital violations.

@simranprasadMay 28

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Piyush Pandey Honoured with Padma Bhushan

Piyush Pandey posthumously awarded Padma Bhushan for transforming Indian advertising and storytelling.

@simranprasadMay 27

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49% Gen Z prefer brands at live music events: Spotify

Spotify’s Culture Next Report shows brands can engage Indian GenZ by backing live music and mixing global-local cultural

@vibhutikawleMay 14

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Spotify expands ads with new interactive formats plus

Spotify unveils ad tools, carousel formats, and smarter targeting to boost engagement across audio and video.!

@saumitrasonawaneApr 7

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Rooh Afza Reinvents Itself as the Bold “Drink of India

Hamdard is transforming Rooh Afza into a year-round, inclusive “Drink of India” through regional expansion and Rooh Afza

@saumitrasonawaneMar 23

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Flipkart's New Campaign Finds Joy in Every Scroll

Flipkart's new campaign turns everyday shopping into warm, spontaneous, and deeply relatable human moments.

@yashvigMar 20

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ZEE5 'Poora India Watchega' (FIFA World Cup)

When football fever met smart marketing, ZEE5 created a campaign that united millions of viewers across India.

@krinaldalwadiJun 12

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Brand Smarter, Not Harder

Learn how smart branding, digital tools, and effective marketing can help your business grow faster and stand out.

@krinaldalwadiJun 12

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SOCIAL’s #DoosraStadium Scores Big During Cricket Season

Cricket screenings, food, fan engagement, and digital content drive 50% finals-night footfall growth.

@khushimahajanJun 10

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PepsiCo Launches Adrenaline Rush for Gen Z

Adrenaline Rush enters India’s growing premium energy drinks segment with a youth-focused campaign.

@lakshikaabhandariJun 3

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Seagram’s Xclamat!on Mixers Creates Record Mumbai Event

Brand turns user participation into a live Mumbai installation blending digital engagement and real-world impact

@saumitrasonawaneJun 1

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DS Group brings Ben’s Cookies to India market

Customers can enjoy freshly baked cookies, coffee, cookie shakes, and ice cream sandwiches.

@deshnajainMay 30

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Meta’s Big Bet: Paid Plans Arrive on Instagram & WhatsApp

Meta expands beyond ads with premium subscriptions for Instagram, Facebook, and WhatsApp users.

@simranprasadMay 29

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Sony Pictures Networks India Returns to Legacy Identity

Sony Pictures Networks India drops Culver Max, aligns closer with Sony’s global brand identity.

@simranprasadMay 27

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Lay’s Launches Mini Stix in India

PepsiCo introduces stick-format potato snacks with fusion masala flavours and portable packs.

@deshnajainMay 27

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Instamart Delivers Mango Fever

Instamart’s quirky ‘Aam’bulance activation turns Mumbai’s love for mangoes into a viral summer marketing moment.

@lakshikaabhandariMay 14

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Alstone Official Cladding Partner – Punjab Kings IPL 2026

Alstone partners with Punjab Kings for IPL 2026 with digital & on-ground campaigns.

@saumitrasonawaneApr 6

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Dhoni Trades the Crease for a Good Night's Sleep

MS Dhoni joins The Sleep Company as brand ambassador, turning India's sleep crisis into a national conversation around 8

@yashvigMar 23

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Hyundai Launches new Campaign for ICC Women’s T20 WC 2026

Celebrating grit and passion, Hyundai’s new campaign breaks stereotypes at the ICC Women’s T20 World Cup.

@swatiJun 12

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MAGGI Reveals the Secret Behind Its Iconic Masala

MAGGI’s latest campaign showcases the journey of 10 carefully sourced spices that create its signature taste.

@simranprasadJun 11

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Centerfruit Brings Back ‘Kaisi Jeebh Laplapayee’ Magic

Centerfruit revives its iconic platform with a wedding-set comedy that blends nostalgia, humor, and fruity indulgence.

@simranprasadJun 8

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boAt Bets on Humor to Launch New Slazer Trimmer Range

boAt launches Slazer trimmers with a viral campaign, targeting India's fast-growing grooming market.

@simranprasadJun 3

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Brands Turn RCB’s IPL Triumph Into Marketing Gold

RCB’s second consecutive IPL title sparked a wave of real-time marketing as brands rushed to join the celebration online

@simranprasadJun 1

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Rannvijay Fronts The Face Shop Sunscreen Campaign

The Face Shop's new campaign with Rannvijay highlights sunscreen as essential daily protection for all.

@lakshikaabhandariMay 30

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Mother's Recipe Celebrates the Heart of Indian Pickling

Mother's Recipe launches with a national campaign and refreshed packaging honoring India's rich pickle traditions.

@yashvigMay 29

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Popeyes India Appoints Rashmika Mandanna as Brand Ambassador

Launches ‘BORING vs BOLD’ campaign to spotlight its signature Louisiana-style flavours across India

@deshnajainMay 27

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Lakshya Stars In New Sting Energy Campaign

PepsiCo India launches Sting Classic Kick with Lakshya-led high-energy campaign.

@lakshikaabhandariMay 27

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GCPL Bets on Speedboats for Future Growth Push

GCPL eyes rapid expansion through emerging brands like Aer, Fab and Muuchstac by FY30.

@deshnajainMay 14

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Crocs India Steps Into the Dhurandhar Moment

Crocs India rides the Dhurandhar wave with Rakesh Bedi's 'Crocs Shake' — comfort, culture, and comic gold!

@yashvigApr 6

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Hyundai Lights Up Mumbai’s Skyline to Kick Off T20 World Cup

Hyundai Motor India Limited lights up Worli Sea Link for its International Cricket Council partnership.

@saumitrasonawaneMar 21

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