Hyundai Takes ‘Gentle’ Out of the Game at the ICC Women’s T20 World Cup

The ICC Women’s T20 World Cup 2026 has set the stage for a new era in cricket, and Hyundai Motor India, as the official premium partner, has stepped forward with a campaign that challenges tradition and celebrates progress. With the bold declaration “We took ‘gentle’ out of the game”, Hyundai is breaking away from the old stereotype of cricket as a “gentleman’s game” and shining a spotlight on the fierce spirit of women athletes.

Featuring Smriti Mandhana and Jemimah Rodrigues, the campaign film captures the grit, sweat, and determination that define women’s cricket today. It portrays players not as gentle participants, but as powerful competitors who inspire millions. For countless young girls watching, this campaign is more than an ad — it is a mirror of their own dreams, a reminder that the national jersey belongs to them too, and that their passion can carry them onto the world stage.

Commenting on the launch of the new campaign film, Virat Khullar, Head – Marketing, Hyundai Motor India, said: “At Hyundai, we believe sport has the power to unite communities, inspire dreams and create meaningful connections. The overwhelming response to our ‘Deewane India Ka Deewana Humsafar’ campaign reaffirmed the deep emotional bond between cricket and its fans. With the ICC Women’s T20 World Cup, we are proud to celebrate a new chapter of this passion by recognising the growing influence of women’s cricket and the millions of fans who continue to champion the game. This campaign aims to celebrate that shift and spotlight the incredible journeys of players like Smriti Mandhana and Jemimah Rodrigues, who continue to break stereotypes and inspire millions.”

Building on the momentum of its successful ICC Men’s T20 World Cup campaign, Hyundai’s new film reinforces its commitment to cricket by celebrating the grit and passion of women athletes. As a proud ICC Premier Partner, Hyundai continues to engage fans through curated digital content and outreach during the tournament, amplifying excitement and strengthening its emotional bond with cricket enthusiasts.

This campaign is more than a marketing effort — it is a cultural statement. It tells the world that women’s cricket is not a softer version of the sport, but a powerful force that deserves equal recognition. For Hyundai, it is about standing alongside champions who embody the true spirit of Deewangi. For the sport, it is about inspiring the next generation of cricketers — especially young girls who dream of playing for their country and now see role models breaking barriers before their eyes.

As the Women’s T20 World Cup unfolds, Hyundai’s message resonates far beyond the boundary lines. Cricket is no longer bound by old labels. It is a game of courage, pride, and progress — and women are leading the charge.

Hyundai x ICC Women’s T20 World Cup 2026: Taking ‘gentle’ out of the game, and putting power, pride, and passion in.