GIVA Brings Back ‘Artificial Do. Silver Lo’

GIVA has reintroduced its jewellery exchange campaign, ‘Artificial Do. Silver Lo’, across more than 350 exclusive stores nationwide. The month-long initiative will run from June 12 to July 12, 2026, allowing customers to exchange old jewellery and receive a flat ₹500 voucher for every piece submitted.

The vouchers can be redeemed against purchases from GIVA’s silver and gold collections, enabling customers to save up to 35% on silver jewellery and up to 5% on gold jewellery.

To promote the campaign, GIVA has rolled out a digital film featuring brand ambassador Kriti Sanon. The film highlights the ease of the exchange process and encourages consumers to trade in unused jewellery for vouchers that can be used toward new purchases.

The initiative returns following a successful edition last year, during which GIVA reported collecting over five lakh old jewellery pieces within 20 days and attracting participation from more than 40,000 customers across 300 stores. This year, the brand has increased the exchange value from ₹200 to ₹500 per piece.

According to GIVA, the campaign is designed not only to offer customers greater value but also to encourage the responsible disposal and reuse of unused jewellery while giving shoppers an opportunity to refresh their collections.