Parle-G has unveiled a new chapter of its iconic ‘G Maane Genius’ campaign, shining a spotlight on people who find joy in making others happy.
Built around the thought, “Genius Wahi Jo Auron Ki Khushi Mein Paye Apni Khushi”, the campaign features three films—School Drop, Family Tree, and Asura. Each story showcases different facets of empathy, compassion, and selfless acts that leave a positive impact on others.
School Drop follows a young boy who chooses another person's needs over his own, while Family Tree celebrates the importance of preserving family bonds and cherished memories. Asura explores the power of understanding and compassion in human relationships.
Through these narratives, Parle-G expands the definition of genius beyond traditional achievements, highlighting everyday individuals whose thoughtful actions enrich the lives of those around them.
Commenting on the campaign, Mayank Shah, Vice President at Parle Products, said that Parle-G has always championed a broader understanding of genius—one that values empathy and kindness alongside success. He added that the campaign aims to celebrate people who create happiness for others and inspire conversations around the qualities that truly deserve recognition in society.
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