Rannvijay Fronts The Face Shop Sunscreen Campaign

The Face Shop has unveiled its latest campaign, ‘Tough Guys Need Sunscreen Too’, featuring television personality and adventure enthusiast Rannvijay Singha. The initiative aims to challenge traditional perceptions around skincare by positioning sunscreen as a daily necessity focused on protection rather than beauty.

Through an action-packed storyline, Singha embodies an active outdoor lifestyle, reinforcing the importance of sun protection in everyday routines. The campaign spotlights The Face Shop’s Rice Water Bright Moisture Sunscreen, which offers SPF 50+ PA++++ protection and is enriched with rice-derived ingredients and panthenol.

The campaign reflects a growing industry trend where skincare brands are expanding their messaging beyond conventional beauty narratives, emphasizing practicality, wellness, and inclusivity across genders and lifestyles.

Speaking about the campaign, Rannvijay Singha said that his outdoor lifestyle, which includes riding, travelling, and filming in demanding conditions, makes sun protection a necessity rather than a cosmetic choice. He added that the campaign helps break the misconception that sunscreen is only a beauty product and highlights its role in maintaining healthy skin.

Aashriya Sharma, Head of Marketing at The Face Shop India, said the campaign was designed to spark a broader conversation around inclusive skincare. She noted that sunscreen remains one of the most important skincare products, yet stereotypes continue to influence how it is viewed and used. According to Sharma, the campaign seeks to make skincare more accessible and relevant to everyone, with Rannvijay bringing authenticity to the message.