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Janhvi Kapoor and Varun Dhawan Feature in ENVY's New Ad

Janhvi Kapoor and Varun Dhawan Feature in ENVY's New Ad

Fri Nov 06 2026 · By Lakshikaa Bhandari

ENVY's latest campaign captures the chemistry of first impressions through fragrance

Why Shah Rukh Khan Remains a Favourite Among Marketers

Why Shah Rukh Khan Remains a Favourite Among Marketers

Fri Nov 06 2026 · By shivesh pandey

Shah Rukh Khan continues to attract brands across industries, driven by his enduring appeal strong visibility

When Mythology Meets Marketing: Brands in Epic Films

When Mythology Meets Marketing: Brands in Epic Films

Thu Nov 05 2026 · By shivesh pandey

Mythological films offer brands cultural relevance and emotional connection, but marketers must find creative

Swiggy Rebrands as ‘Sweety’ Ahead of Diwali

Swiggy Rebrands as ‘Sweety’ Ahead of Diwali

Thu Nov 05 2026 · By Lakshikaa Bhandari

Swiggy’s ‘Sweety’ campaign brings a playful festive rebrand to social media and print.

India Circus’ Marketing Playbook: From Sets to Second Homes

India Circus’ Marketing Playbook: From Sets to Second Homes

Tue Nov 03 2026 · By Lakshikaa Bhandari

Krsnaa Mehta shares how organic placements, festive gifting and getaway retail are shaping India Circus’ growth.

South Korea's Gen Z Makes Reading a Cultural Trend

South Korea's Gen Z Makes Reading a Cultural Trend

Tue Nov 03 2026 · By shivesh pandey

South Korea's 'texthip' trend is making reading fashionable among Gen Z, driven by youth fandom, book clubs and public

TBWA\Lintas Wins Starbucks India's Creative Mandate

TBWA\Lintas Wins Starbucks India's Creative Mandate

Tue Nov 03 2026 · By shivesh pandey

Starbucks India appoints TBWA\Lintas to handle advertising,digital campaigns,social media consumer engagement initiative