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Latest Articles

Jasprit Bumrah Stars in foundit’s Latest Workplace Campaign

Jasprit Bumrah Stars in foundit’s Latest Workplace Campaign

Thu Mar 19 2026 · By Saumitra Sonawane

The latest campaign film leverages humour to highlight how expanded job opportunities are reshaping workplace dynamics a

Champions Backing Champions: JioStar's Most Powerful Ad 2026

Champions Backing Champions: JioStar's Most Powerful Ad 2026

Thu Mar 19 2026 · By Yashvi G

How JioStar's women-led cricket campaign became the most brilliant ad of 2026- and changed Indian sports ads forever.

Crocs onboards KL Rahul as brand ambassador

Crocs onboards KL Rahul as brand ambassador

Thu Mar 19 2026 · By Saumitra Sonawane

The brand has also launched ‘Play Hard. Rest Easy’ campaign conceptualised by Daftar Creative Room with the cricketer, f

McVitie’s ‘Shuru Kisne Kiya’ campaign celebrates the mystery

McVitie’s ‘Shuru Kisne Kiya’ campaign celebrates the mystery

Thu Mar 19 2026 · By Yashvi Gada

The narrative blends nostalgia, humour, and cultural insight to reinforce the brand’s authentic legacy while celebrating

After 90 years, how Society Tea keeps its brand brewing

After 90 years, how Society Tea keeps its brand brewing

Fri Mar 13 2026 · By Sid Test

How does a 90-year-old tea brand stay relevant when everyone already has an opinion on chai? Society Tea’s Dhaval Shah e

Netflix India’s Mid-January 2026 Campaign Focuses on Everyday Viewing Habits

Netflix India’s Mid-January 2026 Campaign Focuses on Everyday Viewing Habits

Wed Jan 14 2026 · By Hiya jain

n mid-January 2026, Netflix India launched a straightforward brand campaign that highlighted how people actually use the platform—late-night binges, family watch time, and comfort viewing—shi

OPPO India’s “Live It Your Way” Campaign Champions Personal Expression and Adventure

OPPO India’s “Live It Your Way” Campaign Champions Personal Expression and Adventure

Wed Jan 14 2026 · By Hiya jain

OPPO India launches “Live It Your Way” for the Reno15 Series, using celebrity-led storytelling to celebrate individuality, exploration, and real-life experiences.