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When Mythology Meets Marketing: Brands in Epic Films

When Mythology Meets Marketing: Brands in Epic Films

Thu Nov 05 2026 · By shivesh pandey

Mythological films offer brands cultural relevance and emotional connection, but marketers must find creative

Swiggy Rebrands as ‘Sweety’ Ahead of Diwali

Swiggy Rebrands as ‘Sweety’ Ahead of Diwali

Thu Nov 05 2026 · By Lakshikaa Bhandari

Swiggy’s ‘Sweety’ campaign brings a playful festive rebrand to social media and print.

India Circus’ Marketing Playbook: From Sets to Second Homes

India Circus’ Marketing Playbook: From Sets to Second Homes

Tue Nov 03 2026 · By Lakshikaa Bhandari

Krsnaa Mehta shares how organic placements, festive gifting and getaway retail are shaping India Circus’ growth.

South Korea's Gen Z Makes Reading a Cultural Trend

South Korea's Gen Z Makes Reading a Cultural Trend

Tue Nov 03 2026 · By shivesh pandey

South Korea's 'texthip' trend is making reading fashionable among Gen Z, driven by youth fandom, book clubs and public

TBWA\Lintas Wins Starbucks India's Creative Mandate

TBWA\Lintas Wins Starbucks India's Creative Mandate

Tue Nov 03 2026 · By shivesh pandey

Starbucks India appoints TBWA\Lintas to handle advertising,digital campaigns,social media consumer engagement initiative

Zee Entertainment Q2 Profit Drops 40% to Rs 46 Crore

Zee Entertainment Q2 Profit Drops 40% to Rs 46 Crore

Sat Oct 31 2026 · By shivesh pandey

Zee Entertainment's Q2 revenue rises 13% to Rs 2,225 crore, while higher costs push net profit down 40% year-on-year

Spotify Makes Diwali Preparations Fun with Gullak Cast

Spotify Makes Diwali Preparations Fun with Gullak Cast

Sat Oct 31 2026 · By shivesh pandey

Spotify teams up with Gullak's Mishra family to turn everyday Diwali chores into fun moments through music and playlist