

ENVY's latest campaign captures the chemistry of first impressions through fragrance

Shah Rukh Khan continues to attract brands across industries, driven by his enduring appeal strong visibility

Mythological films offer brands cultural relevance and emotional connection, but marketers must find creative

Swiggy’s ‘Sweety’ campaign brings a playful festive rebrand to social media and print.

Krsnaa Mehta shares how organic placements, festive gifting and getaway retail are shaping India Circus’ growth.

South Korea's 'texthip' trend is making reading fashionable among Gen Z, driven by youth fandom, book clubs and public

Starbucks India appoints TBWA\Lintas to handle advertising,digital campaigns,social media consumer engagement initiative