

Dior's holiday film faces criticism over visual glitches as its director denies using generative AI but admits automated

India's EV market faces a resale challenge as buyers seek reliable battery health data and clarity on long-term vehicle

Mia by Tanishq brings everyday jewellery and fresh festive experiences to the forefront.

ENVY's latest campaign captures the chemistry of first impressions through fragrance

Shah Rukh Khan continues to attract brands across industries, driven by his enduring appeal strong visibility

Mythological films offer brands cultural relevance and emotional connection, but marketers must find creative

Swiggy’s ‘Sweety’ campaign brings a playful festive rebrand to social media and print.