

MARS said makeup is for everyone, even cockroaches.

Bold flavors, low sugar, gut-friendly fiz Misfits is reshaping India’s soda aisle with a healthier, cooler alternative

Ultra Play OTT’s new spoof ad uses Bollywood film titles to reflect workplace stress and office humour.

The World Compliment Day initiative highlights gig workers and essential service providers across India.

Cashfree Payments debuts its first IPL campaign, using AI to spotlight the everyday joy enabled by digital payments.

Redseer explores how AI and first-party data are transforming digital advertising.

JSW Paints unveils JSW Halo campaign, blending luxury aesthetics with germ protection for the modern Indian home.