MARKETING TOP HEADLINES

The Sad Panda Campaign for Flipkart has become a viral sensation, blending humor, relatability, and technology to capture Gen Z’s...

Taj Mahal Tea has paid a touching tribute to legendary tabla maestro Ustad Zakir Hussain, who passed away on 15...

Bata India partners with Zepto to revolutionize footwear shopping by offering fast delivery of festive and fashion collections. Launched in...

After launching in Delhi-NCR, the footwear brand plans to expand to other major metropolitan cities in India.

This strategic alliance ensures that the Saudi national cricket team will be equipped with high-quality gear.

The offering celebrates professionals who stay true to their paths at work and play. The partnership is curated by Universal’s...

Prime Video has released the O Womaniya! 2024 report, a study focusing on female representation in Indian entertainment. The report,...

Google has appointed Preeti Lobana as the new country manager and vice president for India. With over 30 years of...

At Maha Kumbh Mela 2025, brands dive into the world’s largest gathering to make the most of the opportunity for...

STRCH’s range of activewear apparel is accessible through its website, mobile app, and e-commerce platforms such as Myntra, Nykaa, Amazon...

Peppy products are also available on e-commerce platforms such as Amazon, Meesho, Flipkart, Tata 1mg, and Hyugalife.

Ahead of Netflix's launch of Squid Game season 2 on December 26, 2024, the streaming giant has partnered with numerous...

Innocean India has secured the consolidated media mandate for Narayana Health, marking a transformative partnership to revolutionize healthcare communication. By...

The annual report of Network18 for FY 2023-24 highlights a dynamic year of challenges and growth. While television programming hours...

Through this campaign, CARS24 urges society to challenge outdated customs and embrace values that strengthen relationships and communities.

Following its tour in Delhi-NCR, the WhatsApp-branded bus will travel across India, reaching cities like Agra, Lucknow, Kanpur, Indore, Ahmedabad,...

Tribes Sports will spearhead Neeraj’s brand and content collaborations and will create new and unique opportunities for fans to connect...

Sony is offering significant holiday discounts on PlayStation consoles, controllers, and accessories. Price cuts are available on both PlayStation 5...

During his Bengaluru concert, the Punjabi singer praised the brand and invited the actress to join him on stage.

OpenAI has launched ChatGPT Pro, a $200/month premium tier designed for engineering and research, featuring advanced tools like GPT-4o, o1...

Spotify Hits India 2024 celebrated nine ad campaigns that masterfully used audience insights and advanced targeting to deliver innovative, hyper-personalised...

As part of this collaboration, concert-goers will get an exclusive opportunity to elevate their experience with POPxo’s Beauty Booth.

Uber introduces Uber Shikara, a limited-period service allowing tourists to pre-book Shikara rides on Dal Lake, Srinagar, through the Uber...

Tinder wraps up the fourth season of its YouTube series, Swipe Ride, in partnership with Swiss Beauty. Hosted by Kusha...

Rolls-Royce Holdings Plc has surpassed £50 billion ($63 billion) in market value, driven by robust demand for its long-haul jet...

The brand faced some harsh criticism over its rebranding. But it has redoubled its efforts with the recent revelation of...

Chill Guy: The Internet’s New Icon Created by artist Philip Banks, Chill Guy is a laid-back anthropomorphic dog who’s taken...

With the cricketor as brand ambassador, Ikeda (Finkeda) aims to strengthen its brand and expand into Tier 2, Tier 3,...

In partnership with NGOs, FlexForward collects post-campaign flexes and repurposes them into eco-friendly utility items, including rain tarps, tote bags,...

One Health Assist, the preventive healthcare eco-system has launched a new campaign, urging netizens to inculcate the habit of tracking...

The refreshed brand identity introduces a purple colour while retaining the cursive logo, reminiscent of the founder Pirojsha Godrej’s signature.

This two-way consumer engagement approach is seeing remarkable changes with the advent of new tech. Industry experts say its place...

Streax, a hair colour brand from Hygienic Research Institute Pvt Ltd (HRIPL), known for its innovation and contemporary styling products,...

The Hockey India League 2024-25 returns with a bang after seven years, launching the “Hockey Ka Jashn” campaign. With a...

UST, the digital transformation solutions company, has signed a memorandum of understanding (MOU) with Western Sydney University (WSU), a university...

Warner Bros. Discovery Advertising Sales announced that it is transforming the streaming ad experience with two innovative solutions on Max:...

HUL shareholders will get shares in the new entity, proportionate with their existing holdings, said a news report

The McCripsy is not an entry-level item, but it was introduced when urban denizens are tightening the wallet.

Tata CLiQ rebrands as Tata CLiQ Fashion, launching a fresh logo, manifesto, and upgraded digital experience to focus on fashion...

Yardley London’s Talcum Powder range is relaunched with a sleek design and Kalyani Priyadarshan as the new brand ambassador, embodying...

McDowell’s & Co. has launched the X Series, a bold reinvention of its spirits portfolio, featuring premium vodka, gin, citron...

Following the release of the Pushpa 2 trailer, Goldmedal Electricals announces its association with the film. This strategic partnership marks...

Gukesh D, the youngest-ever contender for the World Chess Championship and the third youngest grandmaster to reach a 2700 rating.

Art-E Mediatech has partnered with Sharp Electronics to implement a comprehensive 360-degree marketing strategy. This collaboration will cover various aspects...

Paragon Footwear has partnered with Swiggy Instamart and Zepto to launch its quick commerce service, offering on-demand access to affordable...

Celebrating the timeless synergy between rock ‘n’ roll and motorcycles, Jawa Yezdi Motorcycles, and BSA Motorcycles announces its continued partnership...

Netcore Cloud has expanded its partnership with Google Cloud to integrate generative AI technologies into its marketing platforms, enhancing product...

The brand’s new ad has left netizens questioning Jaguar's legacy, wondering if it’s still in the business of selling cars.

Collective Artists Network, a leading media conglomerate, has launched its Dubai office, marking its entry into the Middle East. The...

ThinkROI, an Indian digital marketing agency founded in 2022, has expanded to Los Angeles, California, marking its entry into the...

Snap Inc. and Boston Consulting Group (BCG) have unveiled a groundbreaking report, "The $2 Trillion Opportunity: How Gen Z is...

GenZ shoppers have doubled from 8 million to 16 million on Myntra, as the platform has increasingly been focused on...

In October 2021, Good Glamm Group acquired a majority stake in The Moms Co., enabling partial exits for its founders...

TCM Sports Management secures exclusive sponsorship rights for ACC Asia Cup tournaments until 2031, covering men’s, women’s, U-19, and emerging...

The India Chapter of the International Advertising Association (IAA) is running a campaign to motivate people in Maharashtra to vote...

Nick Jonas partners with Fossil in a meaningful collaboration, bringing his creative vision to the iconic watch brand. As a...

Netflix and YRF Entertainment present the trailer for Vijay 69. The film explores the journey of a 69-year-old man who...

PVR INOX Limited has teamed up with Star Sports to bring live Premier League matches to theatres across major cities...

The conglomerate's operational revenue has also increased 22% to Rs 4,805 crore

Comic Con India is set to take place in several cities nationwide, starting with this edition’s debut in the Hyderabad...

Lay's Partners with HUEMN to Launch Limited-Edition Fashion Collection

LaunchPad is a community where students worldwide engage in practical skills, networking, and mentorship, redefining accessible, future-proof education

Mondelēz International has launched a new platform in collaboration with Accenture and Publicis Groupe to enhance its global marketing capabilities...

GD Foods MFG (I), the company behind TOPS, has joined forces with the Horn Ok Please Festival as the 'Presenting...

Nestlé has partnered with Formula 1 to make KitKat the official chocolate bar of F1, marking its largest global brand...

The tournament featured a prize pool of Rs 2,200,000, awarded to top-performing teams and players.

From a pandemic-born idea to the global stage, Mokobara finds its place in Diljit Dosanjh’s Dil-luminati tour.

The collaboration will officially launch during the 2025 season, marking the 90th anniversary of KitKat and the 75th anniversary of...

A slowdown in urban demand is particularly evident, impacting sales and revenue growth

The Ministry of Consumer Affairs has introduced new guidelines requiring brands to substantiate eco-friendly, green, or sustainable claims. Brands must...

Zomato co-founder Deepinder Goyal has launched a new health-tech venture called ‘Continue,’ aimed at tracking wellness and mental health. The...

This partnership marks WMI’s expansion beyond recorded music

The 2024 Rural Barometer report highlights a 60% rise in the average FMCG basket size among rural consumers, from 5.8...

McDonald's clarified its political neutrality following Donald Trump's visit to a Pennsylvania restaurant on October 20, 2024, during his presidential...

Madison Loop, a unit of Madison World, has won the SEO mandate for Liquify, a fintech platform offering instant funds...

Max Life Insurance Company Ltd. (“Max Life”/ “Company”) has announced a strategic partnership with Rebuscode, a wholly owned subsidiary of...

This Diwali, Zepto supports local artisans by partnering with over 500 traditional potters and craftspeople, enabling them to sell handmade...

ITC Sunfeast's Mom's Magic brand has launched a bold campaign titled "Will of Change," addressing the issue of inheritance discrimination...

iServeU partners with PAX Technology, bringing innovation to All-in-One Soundbox terminals.

Customers can scan Spotify scannable QR code that leads to three curated playlists for festival preparation, puja, and party.

Zed Black, part of Mysore Deep Perfumery House (MDPH), has announced its association as an associate gold partner for India's...

The Bharat Mobility Global Expo 2025 is set to expand, reflecting India's booming automotive and mobility industry. Held across Bharatmandapam...

Air India has launched a new ancillary service called ‘Fly Prior’, offering greater flexibility for passengers traveling within India. This...