MARKETING TOP HEADLINES

Real estate brands are increasingly leveraging celebrity endorsements to boost visibility, build trust, and expand beyond local markets. With stars...

Zydus Wellness' Sugar Free appoints Janhvi Kapoor as its brand ambassador to promote guilt-free indulgence and a balanced lifestyle. The...

Ludic has partnered with Chennai Super Kings (CSK) as their official footwear partner for the 2025 and 2026 seasons, unveiling...

Euro India Fresh Foods partners with Gujarat Titans as the Official Snacking Partner, bringing fans a thrilling blend of cricket...

Neutrogena Hydro Boost Sunscreen SPF 50: Hydration & Protection Neutrogena introduces Hydro Boost Sunscreen SPF 50, a revolutionary sunscreen that...

Havmor Ice Cream's new campaign, ‘Soooo Tasty, You Wanna Havmoorrrr!’, featuring Tamannaah Bhatia and Hardik Pandya, celebrates indulgence with humor...

The Argentine Football Association (AFA) and HSBC have announced a one-year partnership for India and Singapore, bringing exclusive fan experiences...

Coca-Cola® introduces Indian superstar Yash as the face of its Coke Halftime campaign, celebrating the power of a refreshing pause....

SEIKO x RCB: Timeless Moments in T20 2025! 🏏⌚ SEIKO partners with Royal Challengers Bengaluru to mark key moments of...

ChatGPT said: Parle Products announces Ananya Panday as the brand ambassador for Hide & Seek cookies, launching the ‘Start Your...

The campaign is part of a broader marketing strategy aimed at introducing consumers to the taste of Coca-Cola without sugar...

Reliance Trends launches its Summer-Occasion Wear Collection with the 'NEW TIMES. NEW TRENDS.' campaign, featuring Mahesh Babu and Sitara. Blending...

The campaign is part of a broader marketing strategy aimed at introducing consumers to the taste of Coca-Cola without sugar...

Lotus Chocolate delighted Arijit Singh’s Pune concert attendees with free premium chocolate samples, adding a sweet touch to the soulful...

Godrej’s ‘Befikar Living Unlocked’ campaign introduces the Advantis IoT 9 Digital Lock, highlighting smart security features that ensure worry-free living....

VI-John’s ‘Grooming Pratigya’ brought thousands together, reinforcing self-care and hygiene at one of India’s largest religious gatherings.

CEAT launches advanced SportDrive tyres, introducing India’s first Run-Flat and 21-inch ZR-rated tyres with CALM Technology, enhancing safety, comfort, and...

The Indian ‘fufaji’, a creature renowned for complaining about anything and everything, has been rendered speechless. No, it wasn’t by...

Navi UPI partners with Royal Challengers Bengaluru (RCB) as their Official UPI Partner for T20 2025, offering users exclusive 24-hour...

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts...

Skechers has signed Jasprit Bumrah as its latest brand ambassador, joining Ishan Kishan and Yastika Bhatia. Bumrah will compete in...

Nike made a bold return to the Super Bowl after 27 years with its ‘So Win’ ad, spotlighting top female...

The festival of colours is fun, but what about the delivery executives?

Libas has launched on Myntra’s M-Now, offering 30-minute delivery of its Indian wear collections, starting in Bengaluru. With 150 styles,...

With the combination of boAt’s sound and Swiggy Instamart’s fast delivery, Veer Pahariya’s viral dance moment gets an audio boost...

From March 2025, select Crocs shoes will be available for immediate delivery in Mumbai, Bangalore, Delhi, and Gurgaon, with plans...

Birla Opus is revolutionizing the paint industry with an immersive, technology-driven shopping experience. As a brand under Grasim Industries, part...

Libas has partnered with Myntra to launch its Indian wear collections on the M-Now platform, offering 30-minute delivery in Bengaluru....

The caller ID app provides premium subscription options for users, yet it derives a significant 70% of its revenue from...

Unilever’s personal care brands, including Rexona and Dove, have become the ICC’s first dedicated commercial partner for women’s cricket until...

The 5 new flavors will be available across all quick com and online channels and along with all leading MTs...

As part of its renewed alliance, the brand plans to introduce new ice cream flavours and on-field activities, celebrating the...

The campaign film will be promoted across digital and social media to reach audiences nationwide and encourage Holi celebrations.

Collective Artists Network introduces Kavya Mehra, an AI-driven mom influencer blending technology with authentic storytelling. Powered by AI and shaped...

The SVP of marketing tells us about the tourism hub’s ad strategy, whom it targets in India, how they go...

Pilgrim has announced actress Jennifer Winget as the new ambassador for its skincare range, following its haircare campaign with Rashmika...

The World Pickleball League (WPBL) debuts in Mumbai from January 24 to February 2, 2025, featuring six teams, including the...

Levi’s has named Diljit Dosanjh as its latest brand ambassador, celebrating his unique style and cross-border influence. The partnership highlights...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a bigger share of...

Brands have joined millions of fans in celebrating India’s historic ICC Champions Trophy 2025 win with quirky, creative, and witty...

As fans prepare for the India vs New Zealand clash in the ICC Champions Trophy final, here is a quick...

A47.in has partnered with Maddock Films to launch exclusive Chhaava merchandise, featuring t-shirts, hoodies, and sweatshirts inspired by the film....

Through this partnership , Naarica is taking initiative towards transforming menstrual care and empowering women across the nation.

Birla Opus is putting the fun in paint shopping. CEO Rakshit Hargave says customers can bring any colour sample, have...

The World Pickleball League (WPBL) kicks off on January 24, featuring 48 players from India and across the globe competing...

Kohli, who became Britannia's CEO in September 2022, previously held leadership roles at Domino’s India, Asian Paints, and Coca-Cola.

Plum launches Plum Skin City, India’s first skincare podcast, hosted by comedian Rohan Joshi. The debut episode covers sunscreen with...

The multi-year association of Federal Bank will span across various marketing initiatives, including television commercials and digital campaigns.

odrej Professional announced Sharvari as its first-ever brand ambassador at the Spotlight Grand Finale, a platform celebrating hairstylists. With a...

Innisfree has partnered with Blinkit for 10-minute deliveries of its eco-friendly skincare products. Customers can now quickly access hydrating serums,...

As part of the partnership, the Kshema logo will feature on the playing and practice kits of the Punjab Kings...

B2B marketing is typically characterised by data-driven insights and analytical tools aimed at solving problems and improving targeting. However, Simpl,...

Nykaa Fashion expands its menswear collection with Snitch, a brand known for its trend-driven, high-street-inspired designs. Featuring stylish shirts, T-shirts,...

Fable & Mane has appointed Kareena Kapoor Khan as its first Global Brand Ambassador. Launching in April, the campaign celebrates...

As part of the collaboration, the Vikram Solar logo will appear on the KKR team jersey.

The latest iPhone 16e arrives with A18 chip, 48MP camera, and USB-C charging.

The MOGO (Musical Logo) now features prominently in all Asian Paints advertising films, delivering instant brand recall and emotional resonance...

The campaign introduces GIRF 2025 where users can avail flat 50% off on dining out across 15,000+ restaurants in more...

My11Circle has announced its partnership with JioStar as a Co-Presenting Partner for the official digital streaming of the Tata Indian...

Vaidya Sane Ayurved Laboratories (Madhavbaug) appoints Sonu Sood as its brand ambassador to promote holistic healthcare and expand its reach...

The acquisition strengthens super.money’s position in India’s credit-on-UPI market by integrating BNPL and consumer durable loan solutions.

After eight years, Zara has shut down its flagship store in South Mumbai due to high rental costs, as cited...

The two companies have a global coffee partnership that enables them to launch a diverse range of products.

The strategic name change is designed to better reflect the company's core business activities and align with its future growth...

IKEA stays true to its core range but tailors products to local needs—foldable furniture for Mumbai, outdoor essentials for north...

UltraTech Cement will establish a plant near Bharuch, Gujarat, with commissioning expected by December 2026.

Rexona joins Mumbai Indians Women as the official freshness partner for the T20 Women’s tournament, reinforcing its commitment to empowering...

With this acquisition, Connekkt Media expands its presence in the media and entertainment industry with offices in Los Angeles, Mumbai,...

Lenskart teams up with Zepto to deliver Phonic—smart glasses with built-in speakers—in just 10 minutes, offering seamless connectivity and premium...

As B2B marketers struggle to prove ROI, Sachin Sharma of LinkedIn India explains how its latest measurement upgrades provide smarter...

It’s the second chapter of the brand’s REIIMAGINE campaign.

The strategic name change is designed to better reflect the company's core business activities and align with its future growth...

Kinetic Luna, once a symbol of independence and personal growth in the pre-liberalisation era in India, returns as the E-Luna—blending...

The tournament, which officially kicks off today and continues until March 15, will feature five talented teams battling it out...

By highlighting these meaningful efforts, the campaign encourages people to embrace the concept of showing care and consideration in everyday...

Reliance has partnered with IPL franchises such as Lucknow Super Giants, SunRisers Hyderabad, Punjab Kings, Gujarat Titans, and Mumbai Indians...

Numerous brands have expressed their condolences, while the internet is abuzz with memes and speculations, trying to unravel the mystery...

RR Kabel's branding will appear on the right chest of all KKR team kits this season. This partnership allows RR...

As the brands pitch their products on the show and the 'sharks' give them a try, you can have those...

Veeba’s range of sauces and condiments will be part of Celebrity MasterChef India.

The former chief of staff responded by defending the brand's originality and intellectual property integrity amid the white-labelling allegations.

Buzzwise will serve as a strategy consultant and execution agency for companies seeking to leverage influencers and content creators.

Its location next to the DY Patil Stadium in Navi Mumbai turned the hotel into a backdrop for thousands of...

Anchit Nayar, Executive Director & CEO of Nykaa, speaks about the potential of India’s beauty market and his brand’s future...

The brand offers a 1% payment plan, fully furnished apartments, and projects with 40+ amenities.

Chandan Mendiratta, Zepto's Chief Brand Officer, explains how brands use gifting to drive product trials, consumer engagement, and sales.

ribes Sports is a leading agency specializing in athlete representation and brand partnerships. In the case of Neeraj Chopra, the...

The reveal took place at the Godrej Professional Spotlight grand finale, a platform celebrating hairstylists.The Godrej Professional Spotlight grand finale...

With Avvatar Sports Nutrition and POCO as co-sponsors, the show will air on MTV and stream on JioCinema. more discriptionThe...

Mahendra Singh Dhoni, often known as MS Dhoni, has been chosen as the brand ambassador for Eurogrip, a prominent brand...

e company has recently announced a significant global sponsorship deal in the world of cricket. As the principal sponsor and...

This new service lets passengers take a flight up to 12 hours earlier than booked, if both flights are on...

A major collaboration is underway as Bollywood megastar Amitabh Bachchan is set to represent Ramraj, a well-established brand known for...

With Avvatar Sports Nutrition and POCO as co-sponsors, the highly anticipated show is set to air on MTV and stream...

The eagerly awaited tournament, scheduled to commence on December 28, 2024, is poised to be a historic and groundbreaking event...

Sumeet Singla, Head of Corporate Affairs, Brand, and Marketing for India & South Asia at Standard Chartered Bank, emphasizes the...

CEOs, CMOs, MDs, and even brand heads; everyone is here, making it a powerhouse gathering of industry leaders. This prestigious...

Ahead of Netflix's launch of Squid Game season 2 on December 26, 2024, the streaming giant has partnered with numerous...

As 2024 draws to a close, marketing leaders are reflecting on key lessons from the year and looking ahead to...

The head of marketing discusses the brand's impressive growth trajectory, emphasizing key milestones in revenue, market share, and expansion. The...