MARKETING TOP HEADLINES

Swiggy reported a sharp rise in advertising and promotional expenses in Q4 FY25, spending Rs. 9,777.2 crore—a 135% year-on-year increase—while...

From Shah Rukh Khan's debut to Diljit Dosanjh's regal tribute and Priyanka Chopra's elegance, relive the memorable moments of Indian...

Explore the staggering Rs 641 crore economic impact of Coldplay's recent concerts in Ahmedabad, revealing how a major music event...

McDeal 1+1 offers are available across McDonald’s restaurants in North and East India, for dine-in, takeaway, drive-thru, and delivery through...

India’s OTT landscape is booming, with millions of screens driving content consumption. But as viewership grows, platforms face complex challenges...

India’s OTT landscape is shifting from niche, urban-focused content to inclusive, family-friendly entertainment. With the rise of connected TV and...

Relaxo Footwears has made its products available on quick commerce platforms across major Indian states including Delhi, Karnataka, Andhra Pradesh,...

Italian luxury brand Paul & Shark announces Indian cricket star KL Rahul as its first-ever global ambassador. Blending sport, style,...

India’s media and entertainment industry is undergoing a major shift, driven by digital innovation, regional growth, and bold investments. With...

Uppercase, the sustainable travel gear brand, has launched its new digital campaign “Batana Bhool Gaya” featuring Jasprit Bumrah and Sanjana...

Amazon Prime Video is transforming into a full-fledged entertainment ecosystem in India, its key growth market. With a multi-tiered strategy...

At WAVES 2025, Union Minister Ashwini Vaishnaw announced the launch of the Indian Institute of Creative Technology (IICT)—a pioneering initiative...

Paul & Shark has appointed Indian cricketer KL Rahul as its first global brand ambassador, marking a powerful fusion of...

India's media and entertainment industry is experiencing a transformative shift, driven by a rising demand for high-quality, culturally relevant content...

With the launch of its premium i9000 Prestige Ultra shavers, Philips is transforming the Indian grooming landscape by combining global...

Crocs has named Bollywood star Rashmika Mandanna as its global brand ambassador from India, launching the campaign “Your Crocs. Your...

OpenAI has upgraded ChatGPT with AI-driven shopping features, allowing users to receive personalized product recommendations, view images, compare prices, read...

This article explores Royal Enfield’s legacy as one of the world’s oldest motorcycle brands and its evolution into a global...

Pinkvilla Screen and Style Icons Awards 2025 lit up Mumbai on March 27th with a dazzling celebration of talent, style,...

Netflix India is redefining how stories are marketed, blending creativity with cultural relevance. Through bold campaigns like transforming trains and...

In today’s always-on digital world, travel inspiration no longer begins with a search—it starts with a vibe. This article explores...

The internet can’t stop talking about Dream11’s latest ad featuring hilarious back-and-forth between two Bollywood giants. The CMO spills the...

Snitch, the fast-growing Bengaluru-based men’s fashion brand, has officially opened the doors for media agencies to pitch for its upcoming...

In the fast-paced digital era where trends shift with a swipe, Britannia has pulled off a marketing masterstroke that has...

Cream Centre marks 65 years with a vibrant new identity, crafted by Yellow to blend timeless legacy with modern appeal...

MegaBlast by JioStar is a groundbreaking media solution that delivers 365 million+ reach and 4.5 billion ad views in just...

Wendy’s brings the heat with a flavour-packed Korean twist – bold, fiery bites leading the flavour fresh revolution.

Joy Personal Care’s latest IPL campaign with Kolkata Knight Riders challenges stereotypes around masculinity, encouraging men to embrace skincare and...

Chinese Wok goes all-in on IPL with a spicy campaign and a Rs 99 bowl to bowl over young, cricket-loving...

Hyundai Spotlight is the brand’s bold move from carmaker to culture shaper. In partnership with Universal Music Group, it showcases...

The brand has launched a campaign to support the new offering, which has been executed by Havas India.

With IPL advertising becoming increasingly cluttered, brands are turning to YouTube as a smarter alternative. As Shubha Pai from YouTube...

The collaboration follows a viral video in which Zaheer, a regular customer, showcased his fondness for the brand.

Haldiram’s is a rare Indian brand that became a household name without big ads or celebrity endorsements. Built on product...

In this role, she will handpick five winning Bourbon-inspired recipes and bring them to life.

Sunrisers Hyderabad has partnered with global sports and lifestyle brand playR as their official merchandise partner for the 2025 IPL...

Thomas Cook India partners with Bollywood star Kartik Aaryan to launch a dynamic campaign for its Borderless Travel Card, a...

Directed by Shoojit Sircar, the latest Daawat® campaign brings together Bollywood icons Shah Rukh Khan and Zeenat Aman for a...

Godrej Professional, a salon-first haircare brand under GCPL, is expanding its presence to 30,000 salons in the next 2-3 years....

Real estate brands are increasingly leveraging celebrity endorsements to boost visibility, build trust, and expand beyond local markets. With stars...

Zydus Wellness' Sugar Free appoints Janhvi Kapoor as its brand ambassador to promote guilt-free indulgence and a balanced lifestyle. The...

Ludic has partnered with Chennai Super Kings (CSK) as their official footwear partner for the 2025 and 2026 seasons, unveiling...

Euro India Fresh Foods partners with Gujarat Titans as the Official Snacking Partner, bringing fans a thrilling blend of cricket...

Neutrogena Hydro Boost Sunscreen SPF 50: Hydration & Protection Neutrogena introduces Hydro Boost Sunscreen SPF 50, a revolutionary sunscreen that...

Havmor Ice Cream's new campaign, ‘Soooo Tasty, You Wanna Havmoorrrr!’, featuring Tamannaah Bhatia and Hardik Pandya, celebrates indulgence with humor...

The Argentine Football Association (AFA) and HSBC have announced a one-year partnership for India and Singapore, bringing exclusive fan experiences...

Coca-Cola® introduces Indian superstar Yash as the face of its Coke Halftime campaign, celebrating the power of a refreshing pause....

SEIKO x RCB: Timeless Moments in T20 2025! 🏏⌚ SEIKO partners with Royal Challengers Bengaluru to mark key moments of...

ChatGPT said: Parle Products announces Ananya Panday as the brand ambassador for Hide & Seek cookies, launching the ‘Start Your...

The campaign is part of a broader marketing strategy aimed at introducing consumers to the taste of Coca-Cola without sugar...

Reliance Trends launches its Summer-Occasion Wear Collection with the 'NEW TIMES. NEW TRENDS.' campaign, featuring Mahesh Babu and Sitara. Blending...

The campaign is part of a broader marketing strategy aimed at introducing consumers to the taste of Coca-Cola without sugar...

Lotus Chocolate delighted Arijit Singh’s Pune concert attendees with free premium chocolate samples, adding a sweet touch to the soulful...

Godrej’s ‘Befikar Living Unlocked’ campaign introduces the Advantis IoT 9 Digital Lock, highlighting smart security features that ensure worry-free living....

VI-John’s ‘Grooming Pratigya’ brought thousands together, reinforcing self-care and hygiene at one of India’s largest religious gatherings.

CEAT launches advanced SportDrive tyres, introducing India’s first Run-Flat and 21-inch ZR-rated tyres with CALM Technology, enhancing safety, comfort, and...

The Indian ‘fufaji’, a creature renowned for complaining about anything and everything, has been rendered speechless. No, it wasn’t by...

Navi UPI partners with Royal Challengers Bengaluru (RCB) as their Official UPI Partner for T20 2025, offering users exclusive 24-hour...

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts...

Skechers has signed Jasprit Bumrah as its latest brand ambassador, joining Ishan Kishan and Yastika Bhatia. Bumrah will compete in...

Nike made a bold return to the Super Bowl after 27 years with its ‘So Win’ ad, spotlighting top female...

The festival of colours is fun, but what about the delivery executives?

Libas has launched on Myntra’s M-Now, offering 30-minute delivery of its Indian wear collections, starting in Bengaluru. With 150 styles,...

With the combination of boAt’s sound and Swiggy Instamart’s fast delivery, Veer Pahariya’s viral dance moment gets an audio boost...

From March 2025, select Crocs shoes will be available for immediate delivery in Mumbai, Bangalore, Delhi, and Gurgaon, with plans...

Birla Opus is revolutionizing the paint industry with an immersive, technology-driven shopping experience. As a brand under Grasim Industries, part...

Libas has partnered with Myntra to launch its Indian wear collections on the M-Now platform, offering 30-minute delivery in Bengaluru....

The caller ID app provides premium subscription options for users, yet it derives a significant 70% of its revenue from...

Unilever’s personal care brands, including Rexona and Dove, have become the ICC’s first dedicated commercial partner for women’s cricket until...

The 5 new flavors will be available across all quick com and online channels and along with all leading MTs...

As part of its renewed alliance, the brand plans to introduce new ice cream flavours and on-field activities, celebrating the...

The campaign film will be promoted across digital and social media to reach audiences nationwide and encourage Holi celebrations.

Collective Artists Network introduces Kavya Mehra, an AI-driven mom influencer blending technology with authentic storytelling. Powered by AI and shaped...

The SVP of marketing tells us about the tourism hub’s ad strategy, whom it targets in India, how they go...

Pilgrim has announced actress Jennifer Winget as the new ambassador for its skincare range, following its haircare campaign with Rashmika...

The World Pickleball League (WPBL) debuts in Mumbai from January 24 to February 2, 2025, featuring six teams, including the...

Levi’s has named Diljit Dosanjh as its latest brand ambassador, celebrating his unique style and cross-border influence. The partnership highlights...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a bigger share of...

Brands have joined millions of fans in celebrating India’s historic ICC Champions Trophy 2025 win with quirky, creative, and witty...

As fans prepare for the India vs New Zealand clash in the ICC Champions Trophy final, here is a quick...

A47.in has partnered with Maddock Films to launch exclusive Chhaava merchandise, featuring t-shirts, hoodies, and sweatshirts inspired by the film....

Through this partnership , Naarica is taking initiative towards transforming menstrual care and empowering women across the nation.

Birla Opus is putting the fun in paint shopping. CEO Rakshit Hargave says customers can bring any colour sample, have...

The World Pickleball League (WPBL) kicks off on January 24, featuring 48 players from India and across the globe competing...

Kohli, who became Britannia's CEO in September 2022, previously held leadership roles at Domino’s India, Asian Paints, and Coca-Cola.

Plum launches Plum Skin City, India’s first skincare podcast, hosted by comedian Rohan Joshi. The debut episode covers sunscreen with...

The multi-year association of Federal Bank will span across various marketing initiatives, including television commercials and digital campaigns.

odrej Professional announced Sharvari as its first-ever brand ambassador at the Spotlight Grand Finale, a platform celebrating hairstylists. With a...

Innisfree has partnered with Blinkit for 10-minute deliveries of its eco-friendly skincare products. Customers can now quickly access hydrating serums,...

As part of the partnership, the Kshema logo will feature on the playing and practice kits of the Punjab Kings...

B2B marketing is typically characterised by data-driven insights and analytical tools aimed at solving problems and improving targeting. However, Simpl,...

Nykaa Fashion expands its menswear collection with Snitch, a brand known for its trend-driven, high-street-inspired designs. Featuring stylish shirts, T-shirts,...

Fable & Mane has appointed Kareena Kapoor Khan as its first Global Brand Ambassador. Launching in April, the campaign celebrates...

As part of the collaboration, the Vikram Solar logo will appear on the KKR team jersey.

The latest iPhone 16e arrives with A18 chip, 48MP camera, and USB-C charging.

The MOGO (Musical Logo) now features prominently in all Asian Paints advertising films, delivering instant brand recall and emotional resonance...

The campaign introduces GIRF 2025 where users can avail flat 50% off on dining out across 15,000+ restaurants in more...

My11Circle has announced its partnership with JioStar as a Co-Presenting Partner for the official digital streaming of the Tata Indian...

Vaidya Sane Ayurved Laboratories (Madhavbaug) appoints Sonu Sood as its brand ambassador to promote holistic healthcare and expand its reach...

The acquisition strengthens super.money’s position in India’s credit-on-UPI market by integrating BNPL and consumer durable loan solutions.