PepsiCo has officially entered India’s booming gourmet snacking space with the launch of Red Rock Deli, a craft-led premium chip brand designed specifically for Indian tastes. The move taps i
Asian Paints is the official Colour Partner of Indian cricket for three years. MD & CEO Amit Syngle discusses the first-of-its-kind association, including the new 'Colour Cam' designed to
Zee Entertainment has launched KidZ on Zee5, a dedicated kids’ entertainment hub offering safe, educational, and engaging content with 140+ titles and fresh weekly releases.
Renault is gearing up for a strong comeback in India with its Renault.Rethink strategy, refreshed models, redesigned showrooms, and a renewed focus on innovation and customer experience. Afte
Swiggy’s rapid delivery arm, Bolt, is emerging as a major growth driver for the platform, contributing 10% of all orders and transforming how urban India fulfils its meal and instant craving
From monsoon grip campaigns to the IPL’s most recognisable timeout, CEAT continues to rely on deep-rooted cricket partnerships to drive its next phase of brand-building.
The limited-edition collection blends Kintsugi-inspired design with stories of women who rebuild, rediscover, and return stronger.
With its strongest year yet, expanding touchpoints across India and a sharpened focus on localisation and engineering-led differentiation, Škoda’s 25-year journey enters a decisive new phase.
The global wellness sector is witnessing a major funding boom, with startups across supplements, diagnostics, AI health tech, fitness, and functional beverages raising over $400 million in a
From a marketplace to a media network, Myntra’s creator ecosystem is generating 10% of its revenue with millions sharing style inspiration and shopping in real time.
Festive review: Zepto, Dabur, and ZOFF Foods weigh in on quick commerce's growing momentum, detailing how instant delivery disrupted impulse and last-minute festive buys.
Hindustan Unilever Ltd (HUL) reported a 10.7% rise in its advertising spend to ₹1,661 crore in Q2FY26, with net profit climbing to ₹2,694 crore. CEO Priya Nair outlined plans for sharper cons
In a significant marketing push, India’s home-grown spice company Rakesh Masala has announced Bollywood superstar Hrithik Roshan as its new brand ambassador — setting the stage for a direct c
In small-town India, the drink that’s cheapest, coldest, and easiest to find wins and Campa has mastered all three by cleverly choosing its distribution network.
Asian Paints has redefined cricket fan engagement with its new Colour Cam IP, launched in partnership with the BCCI. The innovative property celebrates vibrant fans in the stadium, bringing c
Indian Railways is rolling out a major upgrade by allowing top food chains like KFC, Pizza Hut, Subway, McDonald’s, Haldiram’s, and Baskin Robbins to open outlets at stations across the count
The target comes as the protein snack brand crosses Rs 150 crore in annual recurring revenue at the end of its first year.
With social media coverage and digital content curation also carving their place in Indian wedding budgets, this shaadi season is expected to be unprecedented.
A sharp look at how Domino’s is redefining on-the-go food distribution in India by entering informal spaces like trains, blending organised QSR convenience with the speed and spontaneity of t
Parle Products celebrated Children’s Day with a heartwarming initiative under its “Cookies Bole Toh… Parle 20-20” campaign, partnering with ChildSafe Foundation to create a joyful, engaging e
While AI makes marketing faster, smarter and more efficient, it can’t replace human emotion, cultural insight and storytelling. The most successful campaigns will combine AI’s scale with huma
Zepto has launched a bold campaign by staging a “fake shaadi” event to anchor its brand in India’s wedding-season consumption cycle. Recognising that weddings drive massive purchasing, the br
The Delhi High Court has restrained Patanjali Ayurved from airing its “Dhoka” chyawanprash advertisement after Dabur India alleged it was misleading and disparaged rival brands. The court rul
After shutting its India office in 2017, the French carpooling platform has made an unlikely comeback, with India now its largest market, TechCrunch reports.
In its first-ever partnership with a quick commerce platform, the LBMA-accredited gold and silver refiner is bringing its purest festive collection to customers’ doorsteps in record time.
With easy-open 330 ml bottles priced under Rs 150, BroCode skips the corkscrew and high price, making wine far more accessible to everyday Indian consumers.
Meesho is set to launch its Rs 5,421-crore IPO on December 3, aiming for a valuation of nearly Rs 50,000 crore. The company plans to channel fresh funds into technology, cloud infrastructure,
Brands across India are shifting from celebrity-only marketing to hyperlocal strategies powered by micro and nano creators. By tapping regional influencers, brands like BIBA, Renee, Zoff Food
A powerful initiative celebrating women’s empowerment, HerKadam by Jindal Foundation unifies health, education, digital literacy, livelihood, and entrepreneurship programmes to uplift over 2.
The target comes as the protein snack brand crosses Rs 150 crore in annual recurring revenue at the end of its first year.
Perelel, a women’s health supplement brand founded by medical experts, has raised $27 million in growth funding led by Prelude Growth Partners. The company will use the investment to expand p
Tilaknagar Industries has entered India’s premium whisky segment with the launch of Seven Islands Pure Malt, a blend of Indian and Scottish single malts crafted for evolving, premium-seeking
Iconic Fashion India has announced an ambitious expansion plan with a ₹150 crore investment to enter 100 new cities and add 10 lakh sq. ft. of retail space. Targeting ₹1,100 crore in revenue
Haldiram’s is reportedly in advanced talks to bring American sandwich chain Jimmy John’s to India, marking its entry into the fast-growing quick-service restaurant (QSR) segment. The move aim
Wendy’s is closing up to 350 U.S. restaurants after a drop in sales and profits, citing rising costs and tougher competition. The fast-food giant plans to focus on digital innovation, drive-t
Reliance Retail’s Tira makes its debut in the makeup category with the launch of its first colour cosmetic — the Lip Plumping Peptint. The vegan, cruelty-free product blends colour and care,
A smile forms the basis of the new visual system, reflecting PepsiCo’s mission of creating “more smiles with every sip and every bite."
More than funding, the bank seeks to deliver belief—empowering India’s next-gen founders from the grassroots up, and redefining what CSR can truly achieve.
Coca-Cola is bringing back one of its most loved discontinued flavors — Diet Cherry Coke — in early 2026, marking the end of a five-year hiatus. The move taps into nostalgia, consumer demand,
Director of Sales and Marketing Tushar Malhotra explains the vision behind the Gen Z-focused 'Drink It Up 2.0' campaign with Deepika Padukone, discussing the pivot to lifestyle branding and d
Beckham will help promote community sport, deepen engagement around major sporting events, and support the bank’s long term social impact and youth focused initiatives.
The event aimed to strengthen a broader community around movement and everyday fitness, encouraging people to view walking as an accessible and consistent way to stay active.
MediBuddy’s #PowerUpGuys campaign uses nostalgic 8-bit storytelling to urge men to prioritise their physical and mental wellbeing. By reframing health as a lifelong game, the campaign encoura
India’s peak wedding season is driving massive brand activity, with companies pouring up to 40% of their annual marketing budgets into digital-first, premium, and omnichannel campaigns. From
The move marks Biscoff’s first local production outside Europe, as Mondelez bets on India’s growing appetite for premium snacks.
Chief Brand Officer Chandan Mendiratta wants people to think of Zepto when they think of weddings—so the q-comm brand created a buzzworthy event, not just another ad.
As brands struggle to measure the ROI of their martech investments, Netcore Cloud’s Rajesh Jain introduces agentic marketing—a new AI-driven approach designed to solve marketing’s toughest ch
KFC’s new “Taste the Epic” campaign celebrates Gen Z’s hunt for excitement and greatness through bold flavors and unforgettable food experiences. Centered around two friends who ditch a dull
As the company celebrates 39 years, the brand refresh represents both continuity and progress, blending its heritage with a renewed vision for the digital age.
India has become the fastest-growing alcohol market among 20 global peers, recording a 7% rise in total beverage alcohol consumption in early 2025. Driven by whisky and premium spirits, this