How JioStar's women-led cricket campaign became the most brilliant ad of 2026- and changed Indian sports ads forever.
Shubman Gill becomes the global face of Nike’s pioneering neuroscience-based footwear campaign, highlighting mental focus and sensory innovation in athletic performance.
Huggies India wins parents’ trust by blending scientific rigor with emotional understanding, using innovations like fast-absorbing diapers and insights-driven creative campaigns to turn invis
The narrative blends nostalgia, humour, and cultural insight to reinforce the brand’s authentic legacy while celebrating
Zepto is redefining quick commerce loyalty by embedding itself in Indian culture through playful content, hyper-local campaigns and earned social media buzz rather than just competing on deli
Reliance Industries is reviving nostalgic Indian brands like Campa, BPL, Ravalgaon, and Velvette to accelerate growth in FMCG and consumer electronics. By leveraging emotional connections, ag
n mid-January 2026, Netflix India launched a straightforward brand campaign that highlighted how people actually use the platform—late-night binges, family watch time, and comfort viewing—shi
India’s major broadcasters including JioStar and Zee are surrendering TV licences as audiences and ad revenue shift rapidly from linear television to digital streaming platforms.
A simple Instamart delivery turned into a powerful reminder of dignity, hard work, and the quiet realities of gig workers when a Swiggy delivery partner refused a cash tip and instead asked f
India’s beverage industry is grappling with an aluminium can shortage just as summer demand peaks, exposing supply chain gaps, regulatory challenges, and the urgent need for domestic capacity
An in-depth look at how Lay’s uses experiential and participatory marketing to transform everyday snacking into engaging, culture-driven consumer experiences.
Crax has launched a new advertising campaign created with Dentsu and Kiss Films, using artificial intelligence as the primary production tool. The project highlights how AI-led workflows, gui