Soni Pictures Network India (SPNI) has taken on-board Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC) both on Sony Entertainment Television and Sony LIV .
This collaboration is made to help the contestant step by step with the registration process. Gemini is also being used to help users with general knowledge and interactive quizzes before the season begins.
The feature is available on the Google Gemini app where users can find registration guidelines and criteria.
The integration is part of Sony and Google’s effort to make the KBC experience more interactive and accessible from registration to preparation.
The partnership is currently exclusive to the Hindi version of the show.This collaboration adds a digital, AI-led layer to the long-running KBC audition and registration journey.
It reflects how entertainment brands are using AI to simplify participation and deepen engagement with audiences.
It also gives KBC a more modern, tech-forward identity while keeping the show rooted in knowledge and accessibility.
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