Netflix is revolutionizing the way advertising reach is measured with the launch of its new Monthly Active Viewers (MAV) metric. This metric focuses on actual viewers rather than just account
Bright Brain has partnered with Travel Pilgrim to lead its performance marketing, blending data-driven strategies with spiritual storytelling to redefine digital pilgrimage experiences for gl
Instamart partners with Food Pharmer’s brand ‘Only What’s Needed’ to launch a dedicated Protein section, making verified, high-quality nutrition accessible to Indian consumers in just 10 minu
Alphabet Inc. achieved a historic milestone in the third quarter of 2025, posting $102.3 billion in revenue, its first-ever quarter surpassing the $100 billion mark. Driven by strong performa
Nykaa and Snapchat have joined forces to launch the ‘Nykaa Snap Star Beauty Incubator Program’, a first-of-its-kind initiative empowering Gen Z beauty creators across India. The program blend
India’s two-wheeler market saw double-digit growth in October 2025 — powered not just by festive demand but by sharp, emotionally intelligent marketing. From digital-first storytelling to seg
Chupps, the eco-conscious footwear brand, has introduced a first-of-its-kind washable billboard to highlight its commitment to sustainability. Unlike traditional billboards made from non-biod
Greenlam Industries’ festive campaign “Diwali Always Finds Its Way” celebrates love, connection, and togetherness, portraying Diwali as an emotion that transcends rituals. The heartwarming st
"It is a reflection of our continued pivot towards a style-first, storytelling-driven brand image," says chief strategy and business development officer, Badri Beriwal.
With a new 'multi-sensory experience', the milk creme-filled chocolate bar is targeted at the new India that is looking beyond run-of-the-mill chocolates.
Healthy Wrinkles, co-founded by Mr. Najmuddin Kuwawala, Mr. Abhay Narayan Lonkar, and Mr. Shrihari Moreshwar Shidhaye, is built on a simple yet powerful mission — to bring trust, dignity, and
During Big Billion Days, players who embraced their quirky BGMI usernames as official identities got a shot at winning their dream gaming Wishlist.
They join hands to let users earn Maharaja Club points on food orders, blending loyalty rewards with travel benefits to boost customer value.
Johnson’s Baby has unveiled its refreshed brand identity and upgraded product range with the ‘It’s Pure Love’ campaign featuring Anil and Sonam Kapoor. The relaunch emphasizes advanced skin-s
Myntra has launched Myntra Mohalla, a six-episode micro-drama series set in a Tier-2 neighbourhood that follows characters preparing for a big wedding in their mohalla. With relatable storyli
Tata Consumer Products has appointed Sharat Verma (ex-P&G) as President – Packaged Beverages, India & South Asia, effective 1 December 2025. The move follows Puneet Das’ exit, and sig
Nescafé’s ready-to-drink (RTD) cold coffee segment is brewing strong growth in India, clocking a 23% year-on-year rise. Driven by Gen Z, quick-commerce platforms, and expanding demand in smal
Quick commerce is redefining India’s festive shopping, replacing traditional kirana runs with instant app deliveries. Platforms like Zepto, Blinkit, and Instamart have transformed planned pur
For Chhath Puja 2025, brands moved beyond mere festive visuals to craft deeply rooted cultural narratives. With emotional storytelling, digital activations and region-first engagement, compan
LOTTE India has introduced two Korean-inspired ice candies — Subak and Shark — bringing a fun, flavourful twist to India’s frozen dessert market. Subak blends juicy watermelon and strawberry
According to Birla, the partnership tackles the luxury market deficit in India, positioning the 90,000 sq ft Mumbai flagship to capture India's $90 billion luxury market by 2030.
Philips is betting on authenticity, digital-first campaigns, and Gen Z’s candor to lead India’s intimate grooming market into its next growth phase.
This helps in enabling customers to browse, pay, and order groceries directly through the chatbot for a seamless, AI-powered shopping experience.
The Choco Mousse Cake is available for a limited time at 1,300+ locations in India, starting at Rs 129.
From Thums Up XForce to BodyArmor Lyte ORS, the brand doubles down on empowering athletes and engaging fans as India hosts cricket’s biggest stage.
It aims to simplify access to forex, reduce processing time, and cater to the growing demand of digital-first travellers seeking quick and seamless travel readiness.
HUL’s ice-cream business has been approved by the NCLT to be spun off into a new independent entity through a demerger. Brands such as Kwality Wall’s, Cornetto and Magnum will move into the n
SuperYou, the protein-snacking brand co-founded by Ranveer Singh and Nikunj Biyani, has discontinued its 20g protein bar after consumers found it too chewy. Despite multiple trials and protot
Nescafé has transformed from a café-focused brand into a quick-commerce powerhouse by embracing the habits of Gen Z. Through cold coffee, smart digital marketing, and sustainability, it has c
Reliance Brands Limited (RBL) has partnered with Italy’s Max Mara Fashion Group to bring the contemporary label MAX&Co. to India. The first store will open in Mumbai in early 2026, follow
INK IN CAPS has revolutionized BMW India’s electric vehicle (EV) retail experience through cutting-edge interactive innovation. By integrating augmented and virtual reality, data-driven perso
LOTTE India has introduced two Korean-inspired ice candies — Subak and Shark — bringing a fun, flavourful twist to India’s frozen dessert market. Subak blends juicy watermelon and strawberry
DeskEats 2.0 is a purposeful step by Swiggy to move beyond home-delivery and take its service into the heart of workplace routine. With curated categories, desk-friendly packaging, a strong p
Festive marketing in India has evolved from grand glittering campaigns to purpose-driven storytelling rooted in authenticity, emotion, and real consumer connections. Brands today are focusing
As gold prices soar and consumer tastes evolve, Senco Gold & Diamonds leans on design innovation and storytelling this festive season.
As it marks nearly 100 years of spreading joy through its signature crunch, the brand’s new identity reinforces its promise of authenticity, transparency, and flavor.
Usain Bolt joined players from Mumbai City FC, Bengaluru FC, and Bollywood stars for a PUMA-curated 5v5 exhibition match, celebrating India's dynamic football culture.
Zomato’s new 'Healthy Mode' offers full nutrition data and Healthy Scores for dishes, aiming to make healthy eating simple and transparent for users.
Kerala Tourism is redefining travel with new experiential offerings focused on wellness, culture, sustainability, and immersive local experiences. From Ayurveda retreats to heritage walks and
As India dives into the 2025 wedding season, brands are turning shaadis into full-scale marketing carnivals — from fake weddings and beauty glow-ups to viral OOH stunts and influencer-led ser
Best Power Equipments (BPE) has appointed Apoorva Nanda as Associate Vice President – Head of Marketing. In her new role, she will drive BPE’s marketing strategy across domestic and internati
Tech Mahindra has unveiled a refreshed brand identity to mark its 39th anniversary, symbolising its evolution for the AI-driven digital era. The new identity, featuring a modern “lozenge” sym
Lionsgate Play has unveiled its biggest-ever 2026 content slate with over 100 premieres across Hollywood, Hindi, and regional languages. The lineup highlights the platform’s vision to blend g
Integrated growth agency FirstSight has been appointed by Killer Jeans, the flagship brand of Kewal Kiran Clothing Ltd (KKCL), to lead its performance marketing and digital strategy. The part
The project installs 20 solar-powered lampposts along Deepavali village’s lakeside, reflecting Stanley Tools’ mission to create lasting, practical impact.
The campaign lets users design and share personalised festive avatars through Google Gemini, merging AI creativity with Diwali’s warmth to celebrate tradition in a modern way.
The country's sports future lies in uplifting local games—fuelling community pride, unlocking new markets, and building a diverse, inclusive sporting economy for all.
The makeover includes a new jingle, brighter packaging, and a bolder look aimed at making the brand as craveable as its pizza.
The service promises cleaners at your doorstep in 30 minutes, using digital storytelling and real professionals to highlight speed, trust, and convenience.
Three curated storefronts bring trend edits, luxury labels and Gen Z fashion hauls.