Shubman Gill becomes the global face of Nike’s pioneering neuroscience-based footwear campaign, highlighting mental focus and sensory innovation in athletic performance.
Huggies India wins parents’ trust by blending scientific rigor with emotional understanding, using innovations like fast-absorbing diapers and insights-driven creative campaigns to turn invis
Samsung Electronics plans to double the number of mobile devices powered by Google’s Gemini AI to 800 million units. The move highlights Samsung’s AI-first strategy, expanding Galaxy AI featu
Zepto is redefining quick commerce loyalty by embedding itself in Indian culture through playful content, hyper-local campaigns and earned social media buzz rather than just competing on deli
Reliance Industries is reviving nostalgic Indian brands like Campa, BPL, Ravalgaon, and Velvette to accelerate growth in FMCG and consumer electronics. By leveraging emotional connections, ag
Birla Opus Paints’ new Pongal campaign beautifully blends regional culture, family emotions, and interior design, showcasing how colours can refresh homes and relationships alike during festi
India’s major broadcasters including JioStar and Zee are surrendering TV licences as audiences and ad revenue shift rapidly from linear television to digital streaming platforms.
A simple Instamart delivery turned into a powerful reminder of dignity, hard work, and the quiet realities of gig workers when a Swiggy delivery partner refused a cash tip and instead asked f
Xiaomi turned criticism into a brand-defining moment by livestreaming a full teardown of its Tesla-rival electric SUV, the YU7. The move showcased radical transparency, engineering confidence
An in-depth look at how Lay’s uses experiential and participatory marketing to transform everyday snacking into engaging, culture-driven consumer experiences.
Crax has launched a new advertising campaign created with Dentsu and Kiss Films, using artificial intelligence as the primary production tool. The project highlights how AI-led workflows, gui
JSW MG Motor India recorded 19 percent sales growth in 2025, driven by steady demand for both ICE and electric vehicles, highlighting the success of its balanced mobility strategy.