very year, Flipkart’s Big Billion Day Sale defines the festive season as the ultimate shopping extravaganza. But this year, Cleartrip has chosen to flip the script—by positioning travel, not
Lupin Aptivate celebrates moms and children by letting them co-star in personalised ad films—just a selfie away.
The Sad Panda Campaign for Flipkart has become a viral sensation, blending humor, relatability, and technology to capture Gen Z’s attention. The campaign, launched with pre-buzz through quirk
This strategic alliance ensures that the Saudi national cricket team will be equipped with high-quality gear.
At Maha Kumbh Mela 2025, brands dive into the world’s largest gathering to make the most of the opportunity for emotional connections and nationwide visibility.
Innocean India has secured the consolidated media mandate for Narayana Health, marking a transformative partnership to revolutionize healthcare communication. By leveraging strategic media pl
Tribes Sports will spearhead Neeraj’s brand and content collaborations and will create new and unique opportunities for fans to connect with Goyat.
Spotify Hits India 2024 celebrated nine ad campaigns that masterfully used audience insights and advanced targeting to deliver innovative, hyper-personalised brand experiences.
Rolls-Royce Holdings Plc has surpassed £50 billion ($63 billion) in market value, driven by robust demand for its long-haul jet engines like the Trent XWB for Airbus aircraft. The company's s
In partnership with NGOs, FlexForward collects post-campaign flexes and repurposes them into eco-friendly utility items, including rain tarps, tote bags, and women's utility pouches.
Streax, a hair colour brand from Hygienic Research Institute Pvt Ltd (HRIPL), known for its innovation and contemporary styling products, has joined the buzzworthy trend sparked by the Zepto-
HUL shareholders will get shares in the new entity, proportionate with their existing holdings, said a news report
McDowell’s & Co. has launched the X Series, a bold reinvention of its spirits portfolio, featuring premium vodka, gin, citron rum, and dark rum. This new range combines the best of Indian
In India, truck drivers form the backbone of the economy, tirelessly moving goods across cities, towns, and remote corners of the country. Yet, many of them face a silent challenge: poor visi
Cadbury Dairy Milk, one of India’s most iconic and beloved chocolate brands, has taken a bold step into the future of snacking with its latest innovation — MILKINIS. Combining the rich, cream
Taj Mahal Tea has paid a touching tribute to legendary tabla maestro Ustad Zakir Hussain, who passed away on 15 December 2024. Known for his iconic role in the “Wah Taj!” campaign, Hussain's
The offering celebrates professionals who stay true to their paths at work and play. The partnership is curated by Universal’s licensing partner, Black White Orange, for India.
STRCH’s range of activewear apparel is accessible through its website, mobile app, and e-commerce platforms such as Myntra, Nykaa, Amazon and Flipkart.
The annual report of Network18 for FY 2023-24 highlights a dynamic year of challenges and growth. While television programming hours were reduced due to a soft advertising environment, the ne
Sony is offering significant holiday discounts on PlayStation consoles, controllers, and accessories. Price cuts are available on both PlayStation 5 and PlayStation 4 models, along with popul
As part of this collaboration, concert-goers will get an exclusive opportunity to elevate their experience with POPxo’s Beauty Booth.
The brand faced some harsh criticism over its rebranding. But it has redoubled its efforts with the recent revelation of the new Type 00 (pronounced Type Zero Zero) car.
One Health Assist, the preventive healthcare eco-system has launched a new campaign, urging netizens to inculcate the habit of tracking their health because ‘prevention is always better than
The Hockey India League 2024-25 returns with a bang after seven years, launching the “Hockey Ka Jashn” campaign. With a thrilling Jashn Tour across Indian cities, the campaign celebrates Indi
The McCripsy is not an entry-level item, but it was introduced when urban denizens are tightening the wallet.
Following the release of the Pushpa 2 trailer, Goldmedal Electricals announces its association with the film. This strategic partnership marks a significant milestone for Goldmedal, as it ali
In India, cricket is more than just a sport — it’s a cultural celebration. This season, Too Yumm!, in collaboration with FCB Kinnect, managed to tap into that spirit with a brilliantly simple
Why Amul’s Leadership Reinforces That Great Marketing Begins at the Top 💡 When you think of iconic Indian brands, Amul stands in a league of its own. It’s more than just butter. It’s tr
Bata India partners with Zepto to revolutionize footwear shopping by offering fast delivery of festive and fashion collections. Launched in Delhi-NCR with plans for expansion, the collaborati
Prime Video has released the O Womaniya! 2024 report, a study focusing on female representation in Indian entertainment. The report, researched by Ormax Media and produced by Film Companion S
Peppy products are also available on e-commerce platforms such as Amazon, Meesho, Flipkart, Tata 1mg, and Hyugalife.
Through this campaign, CARS24 urges society to challenge outdated customs and embrace values that strengthen relationships and communities.
During his Bengaluru concert, the Punjabi singer praised the brand and invited the actress to join him on stage.
Uber introduces Uber Shikara, a limited-period service allowing tourists to pre-book Shikara rides on Dal Lake, Srinagar, through the Uber app. Blending technology with tradition, the service
Chill Guy: The Internet’s New Icon Created by artist Philip Banks, Chill Guy is a laid-back anthropomorphic dog who’s taken social media by storm. First introduced on Instagram in October 20
The refreshed brand identity introduces a purple colour while retaining the cursive logo, reminiscent of the founder Pirojsha Godrej’s signature.
UST, the digital transformation solutions company, has signed a memorandum of understanding (MOU) with Western Sydney University (WSU), a university in Australia, to collaborate on advancing
Tata CLiQ rebrands as Tata CLiQ Fashion, launching a fresh logo, manifesto, and upgraded digital experience to focus on fashion and lifestyle categories
The steel major makes its foray into paints during Durga Puja in West Bengal, launching Macaw Paints with a focus on vibrant, premium finishes.
Kurkure turns 25 with a bold new step into millet snacking. With the launch of Kurkure Jowar Puffs, PepsiCo India reimagines a heritage grain in a fun, modern format — baked, flavorful, and
After launching in Delhi-NCR, the footwear brand plans to expand to other major metropolitan cities in India.
Google has appointed Preeti Lobana as the new country manager and vice president for India. With over 30 years of leadership experience, Lobana will spearhead Google India’s sales and operati
Ahead of Netflix's launch of Squid Game season 2 on December 26, 2024, the streaming giant has partnered with numerous brands to amp up the hype around the series.
Following its tour in Delhi-NCR, the WhatsApp-branded bus will travel across India, reaching cities like Agra, Lucknow, Kanpur, Indore, Ahmedabad, Surat, Nashik, and Mysore.
OpenAI has launched ChatGPT Pro, a $200/month premium tier designed for engineering and research, featuring advanced tools like GPT-4o, o1 reasoning models, and unlimited access for handling
Tinder wraps up the fourth season of its YouTube series, Swipe Ride, in partnership with Swiss Beauty. Hosted by Kusha Kapila, the show featured celebrity guests like Vaani Kapoor, Neena Gupt
With the cricketor as brand ambassador, Ikeda (Finkeda) aims to strengthen its brand and expand into Tier 2, Tier 3, and Tier 4 cities.
This two-way consumer engagement approach is seeing remarkable changes with the advent of new tech. Industry experts say its place within the customer experience (CX) ecosystem is unexpendabl
Warner Bros. Discovery Advertising Sales announced that it is transforming the streaming ad experience with two innovative solutions on Max: Shop with Max and Moments.
Yardley London’s Talcum Powder range is relaunched with a sleek design and Kalyani Priyadarshan as the new brand ambassador, embodying confidence and elegance