The deal values the Bengaluru-based company at close to Rs 4,500 crore.
Tim Cook doubles his personal investment in Nike, signaling strong confidence in CEO Elliott Hill’s turnaround strategy and the brand’s long term growth vision
Bikaji Foods International Limited unveils a refreshed brand logo that blends its rich Rajasthani heritage with a modern, global-facing identity—signalling the brand’s next phase of growth wh
Too Yumm! spices up the festive season with the launch of K-BOMB Chocolate Noodles, a bold limited-edition innovation that reimagines noodles as a sweet, indulgent winter treat for younger co
As 2025 wraps up, marketing leaves us with powerful lessons on trust, culture, experiences, and authenticity. A look at what truly mattered this year and what brands must carry forward into 2
A deep dive into how Bosch India and Mad Influence turned a universal monsoon frustration into a pop-culture moment, transforming everyday laundry struggles into a humorous, highly relatable
Tata Consumer Products Limited is redefining outdoor advertising in India by blending cutting-edge technology with deep cultural storytelling. Through immersive, large-format installations ac
Swiggy Scenes’ “Un-Coop Yourself” is a bold, immersive New Year’s Eve activation that cleverly mirrors modern at-home habits—only to flip them into a vibrant call to step out, connect, and ce
Hi-Chew’s U.S. success story highlights how lifestyle marketing, gaming partnerships, fashion collaborations, and immersive experiences helped the Japanese candy brand build deep connections
Barbeque Nation ushers in the New Year with its new campaign “Milne Ki Bhookh,” a warm and evocative celebration of togetherness, highlighting how shared meals continue to be one of the most
Titan’s launch of beYon marks a strategic, future-facing entry into India’s rapidly growing lab grown diamond jewellery market, blending affordability, sustainability and contemporary design
Magnum Ice Cream Company’s appointment of Publicis as its global media agency marks a strategic milestone in its journey as a standalone business, highlighting a strong shift toward data-driv