McDonald's India – North & East has teamed up with Coca-Cola to introduce a limited-edition FIFA World Cup Meal Range, giving football fans a new way to celebrate the world's biggest sporting event. Designed to combine great food with the excitement of football, the campaign blends themed meals, exclusive collectibles, and the global passion surrounding the FIFA World Cup.
Available for a limited time across McDonald's outlets in North and East India, the new range features McVeggie Dragon and McChicken Dragon meals paired with a refreshing Coca-Cola beverage. Customers can also take home exclusive FIFA-inspired football collectibles, including mini footballs, making every meal a memorable fan experience.
The collection includes four meal variants priced between ₹209 and ₹289, offering both value and engagement for football enthusiasts of all ages. By integrating collectibles into the dining experience, the collaboration extends beyond food, creating an interactive campaign that celebrates football culture.
Speaking about the launch, Rajeev Ranjan, Managing Director, McDonald's India – North & East, said the partnership aims to bring fans closer to the excitement of the FIFA World Cup while creating memorable moments centered around food, football, and togetherness.
Echoing this sentiment, Abhishek Gupta, Vice President – Customer Development, Coca-Cola India and South West Asia, highlighted Coca-Cola's long-standing association with football and emphasized the brand's commitment to creating memorable experiences that bring fans together both on and off the field.
The campaign reflects a broader marketing trend where global sporting events are becoming powerful platforms for brand collaborations. By combining limited-time menu innovations, collectible merchandise, and football fandom, McDonald's and Coca-Cola are creating an immersive experience that extends beyond traditional promotions.
With the FIFA World Cup continuing to unite millions of fans worldwide, this partnership demonstrates how brands can leverage major sporting moments to build stronger emotional connections, drive consumer engagement, and create memorable experiences that last long after the final whistle.
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