
PepsiCo Launches Adrenaline Rush for Gen Z
Adrenaline Rush enters India’s growing premium energy drinks segment with a youth-focused campaign.

Adrenaline Rush enters India’s growing premium energy drinks segment with a youth-focused campaign.

New campaign uses humor and nostalgia to show how rooftop solar can help families reduce electricity bills.

Harsha Bhogle cautions IPL teams that excessive focus on social media engagement is beginning to affect players.

JioStar blends streaming, shopping, and immersive advertising to create the next generation of digital entertainment.

Brand turns user participation into a live Mumbai installation blending digital engagement and real-world impact

GIVA appoints Kriti Sanon as brand ambassador, launches new campaign celebrating silver as everyday style

Nike and Lego launch a football-inspired partnership blending creativity, play and fandom ahead of the FIFA World Cup.

Visa partners with Shah Rukh Khan to highlight secure payments, travel benefits, and lifestyle experiences.

Paytm has introduced ‘Paytm Checkin’, a new AI-enabled travel booking app designed to simplify trip planning and booking

VIP unveils three luggage collections designed to offer smarter, more convenient travel experiences.

Visa appoints Shah Rukh Khan as India brand ambassador to strengthen consumer engagement and brand outreach.

BCL Season 2 returns from June 3–13 with global cricket legends, rising talent, and EaseMyTrip as title sponsor.