Domino’s Targets Snack Time with New Slices

Domino’s Pizza has introduced Domino’s Slices, expanding its menu with pizza-by-the-slice offerings aimed at consumers looking for a quick snack between meals.

Available in twin slices starting at Rs 99, the new range includes popular flavours such as Margherita, Cheese n Corn, Chicken Sausage and Pepper BBQ Chicken.

While pizza by the slice has already been popularised in India by brands like Sbarro, Domino’s is bringing the concept to its extensive nationwide store network, making it accessible to a wider audience.

The launch also positions Domino’s in the competitive afternoon snacking segment, where it will compete with street food, packaged snacks and hot ready-to-eat offerings from quick commerce players such as Zepto Cafe and Blinkit Bistro.