Kajaria’s New Ad Celebrates Expressive Homes

Kajaria Ceramics has launched its latest campaign, Log Toh Poochenge Hi, moving beyond product-focused messaging to position homes as reflections of personal style and aspiration. Rather than highlighting durability or functionality, the campaign explores how thoughtfully designed spaces shape perceptions and spark conversations.

Since its launch, the campaign has garnered over 250 million views across digital platforms while extending its reach through television, cinema, outdoor advertising, retail and social media. At its core is a simple yet relatable insight—when a home looks exceptional, people naturally notice and ask about it. Kajaria uses this everyday social behaviour to position its products as symbols of admiration and self-expression.

The campaign features long-time brand ambassador Ranveer Singh alongside Rashmika Mandanna, who joins the brand as its newest face. Together, they represent Kajaria’s vision of modern, aspirational living, encouraging homeowners to create spaces that reflect their individuality.

Commenting on the collaboration, Chetan Kajaria, Vice Chairman of Kajaria Ceramics, said the company continues to evolve with the aspirations of modern Indian consumers. He noted that bringing Rashmika Mandanna on board alongside Ranveer Singh strengthens the brand’s cultural connect while inspiring homeowners to create beautiful living spaces.

Kajaria’s campaign also reflects changing consumer behaviour in the home improvement segment. With the rise of social media platforms, design inspiration has become more accessible, and homes are increasingly viewed as extensions of personal identity. As a result, interiors are no longer judged solely on functionality but also on aesthetics and shareability.

Instead of focusing on product specifications, Log Toh Poochenge Hi highlights the emotional value of creating visually distinctive homes. The tagline resonates because it captures a familiar cultural reality—admiration is often expressed through curiosity.

The campaign has further expanded through influencer collaborations, entertainment integrations and social-first content, reinforcing Kajaria’s strategy of building long-term brand affinity rather than simply driving awareness.

Rishi Kajaria, Managing Director of Kajaria Ceramics Ltd., said the company’s long-standing association with Ranveer Singh has strengthened its aspirational positioning over the years. He added that the new campaign celebrates the idea that exceptional design naturally becomes a talking point, while Rashmika Mandanna’s addition marks the next step in the brand’s evolving journey.

Ranveer Singh shared that his association with Kajaria has been rewarding, praising the brand’s continued focus on innovation and design. He said today’s homes are an expression of personality, and the campaign brings that idea to life.

Rashmika Mandanna said she was excited to join the Kajaria family, adding that the brand understands how today’s generation wants their homes to look and feel. According to her, the campaign beautifully captures the joy of transforming everyday spaces into something personal and inspiring.

While Kajaria continues to expand its presence through technology-led manufacturing, contemporary designs and an extensive dealer network, Log Toh Poochenge Hi also reflects a broader branding ambition—to own the emotion of creating homes that leave a lasting impression and naturally become a subject of conversation.