Stovekraft Rolls Out ‘Ex Ko Karo Exchange’

Pigeon Launches Nationwide ‘Ex Ko Karo Exchange’ Campaign

Stovekraft has introduced its new nationwide campaign, ‘Ex Ko Karo Exchange’, enabling consumers to trade in old cookware and kitchen appliances from any brand and receive discounts of up to 50% on selected Pigeon products.

The exchange offer is available at cookware and kitchen appliance retail stores across India, including more than 330 Pigeon Exclusive Outlets. Customers can exchange a wide range of products such as pressure cookers, cooktops, mixer grinders, air fryers, induction cooktops, electric rice cookers, OTGs, chimneys, and hobs, irrespective of the brand or condition of the item.

The campaign is being promoted through television, print, digital platforms, social media, and on-ground activations.

According to the company, the initiative is designed to encourage households to upgrade ageing cookware and appliances that are often used for extended periods. By offering attractive exchange benefits, Pigeon aims to make kitchen upgrades more accessible and convenient for consumers.

Speaking about the campaign, Rajendra Gandhi, Managing Director of Stovekraft Limited, said that the initiative was created to provide customers with a simple and valuable way to replace old kitchen products, enhancing convenience and improving the overall cooking experience.