Nike has launched its new global football campaign, "Rip the Script," ahead of the summer football season, encouraging players to trust their instincts and embrace creativity on the pitch.
The campaign is led by a star-studded film featuring football icons such as Cristiano Ronaldo, Kylian Mbappé, Erling Haaland, Vinícius Jr., Ronaldinho, Zlatan Ibrahimović, Didier Drogba, Eric Cantona, and Jorge Campos. The film also includes appearances from LeBron James, Travis Scott, Kim Kardashian, Ted Lasso, Kate Scott, Channing Tatum, Young Miko, and Lisa.
Set in a fictional Hollywood studio, the film follows footballers breaking free from scripted situations and relying on instinctive decision-making as the story unfolds.
According to Nike, the campaign celebrates the unpredictable and creative moments that make football exciting. Beyond the film, "Rip the Script" will extend through product launches, retail activations, community football programs, and football-inspired apparel collections throughout the summer season.
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