Nestlé India is strengthening its digital-first strategy by leveraging quick commerce and e-commerce to accelerate the growth of its premium product portfolio. Speaking at the company's Annual General Meeting (AGM), Manish Tiwary, Chairman and Managing Director of Nestlé India, highlighted how the company's omni-channel approach is helping premium brands reach consumers beyond metropolitan cities.
According to Nestlé India's FY26 Annual Report, online channels recorded an impressive 97% growth, emerging as one of the company's fastest-growing business segments. By integrating traditional retail, modern trade, e-commerce, and quick commerce, Nestlé is ensuring greater accessibility and convenience for consumers across urban, semi-urban, and emerging markets.
The company noted that premiumisation continues to gain momentum, supported by strategic partnerships with leading digital commerce platforms and improved product availability. This expansion reflects changing consumer preferences, where convenience and premium offerings increasingly go hand in hand.
Beyond distribution, Nestlé India is also investing heavily in nutrition-led innovation. During FY26, the company launched Cerelac with no refined sugar across the country and upgraded its NAN infant nutrition portfolio. At the same time, it continues to reformulate products by reducing added sugar, salt, and saturated fats while enhancing nutritional value through science-backed improvements.
Nestlé also revealed that its AskNestlé nutrition platform has crossed 92 million visits since its launch, demonstrating growing consumer interest in health-focused digital engagement.
Expanding household penetration remains another strategic priority. Since April 2023, the company has added over 5.2 lakh retail outlets across India, reinforcing its commitment to reaching consumers across every channel.
A major milestone shared during the AGM was India's emergence as Nestlé's largest global market for both MAGGI and KitKat, underscoring the country's growing importance within the company's global portfolio.
While rising commodity costs continue to impact the FMCG industry, Nestlé India stated that it will focus on productivity improvements and operational efficiencies before considering price hikes.
With rapid growth in quick commerce, digital investments, and premium products, Nestlé India is positioning itself to capture the next phase of India's evolving consumer market.
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