boAt has partnered with Legacy, a community-led platform dedicated to discovering and supporting emerging hip-hop artists in India.
Judged by rappers KR$NA and Raftaar, Legacy provides aspiring artists with a platform to showcase their talent and reach wider audiences. Through the collaboration, boAt will support the platform's talent development and community initiatives, further strengthening its connection with India's growing music and creator ecosystem.
Speaking about the partnership, a boAt spokesperson said the brand aims to empower communities that shape culture and inspire the next generation of creators. KR$NA added that the collaboration reflects boAt's commitment to investing in the hip-hop movement beyond traditional brand campaigns, while Raftaar highlighted the importance of brands supporting creative communities to help nurture future talent.
The partnership underscores boAt's continued focus on music, creators and youth culture as India's hip-hop scene continues to grow.
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