Retail chain MR.D.I.Y. has entered India's beauty market with the launch of Adorea Beauty, its first dedicated private-label beauty brand.
The new range features nearly 200 products across colour cosmetics, skincare, nail care and everyday beauty essentials. Designed to cater to Indian consumer preferences, the portfolio includes products infused with ingredients such as rice, matcha, hyaluronic acid and vitamin C.
Commenting on the launch, Vikas Gupta, Group CEO of MR.D.I.Y. India, said Adorea Beauty reflects the company's commitment to making quality, trend-led beauty products affordable and accessible while meeting evolving consumer needs.
Priced from ₹45, Adorea Beauty is now available across more than 400 MR.D.I.Y. stores nationwide, supporting the retailer's strategy to strengthen its private-label portfolio across metro and Tier 2 markets.
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