Apsara Makes Writing Fun with Scented Pencils

Apsara has launched a new campaign for its Zesta range of scented pencils, highlighting how fragrance and a smooth writing experience can make everyday learning more enjoyable for children.

Conceptualised by Interactive Avenues, the campaign revolves around the tagline "Awesome Smell, Writes So Well." Set in a classroom, the film follows a student who continues writing even after completing her assignment, inspired by the pencil's distinctive fragrance.

Commenting on the campaign, Aishwarya Shinod, Chief Marketing Officer at Hindustan Pencils, said the idea was born from the belief that writing should be a joyful form of self-expression rather than a routine task. She added that Apsara Zesta aims to make children look forward to writing by combining a pleasant fragrance with a smooth writing experience.

Available in Grape, Cupcake and Kiwi variants, Apsara Zesta is designed to encourage creativity while making writing a more engaging part of children's daily learning.