Social media

With its simplicity and algorithm-free design, WhatsApp Channels provides brands and creators a direct, engaging platform. Experts weigh in on its potential and pitfalls for Meta.

Gen Z isn’t just consuming content; they’re curating culture. For brands, cracking the code to their dynamic ‘content diet’ means embracing trends, relatability, and realness.

Javed Sayed, Chief Content and Strategy Officer at Moneycontrol, reflects on the platform’s journey to reaching one million paying subscribers, strategic efforts, and more.

The investigation revealed that WhatsApp compelled users to share data with Meta’s family of companies, including Facebook and Instagram, without offering an opt-out option.

Reliance Industries, Viacom 18 Media and The Walt Disney Company on November 14 confirmed the effectiveness of the Rs 70,352-crore merger, integrating the media and JioCinema businesses of Viacom18 into Star India.

This is particularly piquant when one considers that just weeks ago, Swiggy insisted that Zomato CEO Deepinder Goyal, shouldn’t return as an investor on Shark Tank India.

The news organisation with more than 80 accounts and around 27 million followers on X, cited “often disturbing content” as a key reason for its departure.

Meta’s making an expanded push to sell more of its Ray Ban smart glasses this Christmas, with a dedicated “Meta Lab” pop-up store now open in Los Angeles.

Instagram’s expanded its post boosting options, giving you more ways to maximize the value of your best-performing organic updates.

In a recent episode of “Content Creation Masterclass” hosted by Shantanu Deshpande on The BarberShop channel of YouTube, the content creator expressed his desire to write for the brand.