RCB’s second consecutive IPL title sparked a wave of real-time marketing as brands rushed to join the celebration online
Yash Bhatia claims Zepto’s April Fool’s campaign was inspired by his joke, raising questions on credit.
With its simplicity and algorithm-free design, WhatsApp Channels provides brands and creators a direct, engaging platform. Experts weigh in on its potential and pitfalls for Meta.
Meta expands beyond ads with premium subscriptions for Instagram, Facebook, and WhatsApp users.
Influencer Apoorva Mukhija, popularly known as The Rebel Kid, recently sparked controversy online
Gen Z isn’t just consuming content; they’re curating culture. For brands, cracking the code to their dynamic ‘content diet’ means embracing trends, relatability, and realness.
Instagram is testing optional AI creator labels on profiles, posts and Reels to improve transparency.
At the ‘House of Instagram’ event in Mumbai, Instagram announced that Meta AI will soon let creators dub their Reels into five new Indian languages — Bengali, Tamil, Telugu, Kannada and Marat
Javed Sayed, Chief Content and Strategy Officer at Moneycontrol, reflects on the platform’s journey to reaching one million paying subscribers, strategic efforts, and more.
YouTube adds 27 languages, expressive speech, and lip-sync to make global video discovery easier
Adam Mosseri, head of Instagram, revealed that the company is exploring the idea of a dedicated TV app, aiming to bring its vertical-video experience (especially Reels) to smart TVs. He em
The investigation revealed that WhatsApp compelled users to share data with Meta’s family of companies, including Facebook and Instagram, without offering an opt-out option.