
Comedy to Campaign: Did a Joke Spark Zepto’s Big Move?
Yash Bhatia claims Zepto’s April Fool’s campaign was inspired by his joke, raising questions on credit.

Yash Bhatia claims Zepto’s April Fool’s campaign was inspired by his joke, raising questions on credit.

With its simplicity and algorithm-free design, WhatsApp Channels provides brands and creators a direct, engaging platform. Experts weigh in on its potential and pitfalls for Meta.

Reliance Industries, Viacom 18 Media and The Walt Disney Company on November 14 confirmed the effectiveness of the Rs 70,352-crore merger, integrating the media and JioCinema businesses of Vi

Influencer Apoorva Mukhija, popularly known as The Rebel Kid, recently sparked controversy online

Gen Z isn’t just consuming content; they’re curating culture. For brands, cracking the code to their dynamic ‘content diet’ means embracing trends, relatability, and realness.

This is particularly piquant when one considers that just weeks ago, Swiggy insisted that Zomato CEO Deepinder Goyal, shouldn't return as an investor on Shark Tank India.

At the ‘House of Instagram’ event in Mumbai, Instagram announced that Meta AI will soon let creators dub their Reels into five new Indian languages — Bengali, Tamil, Telugu, Kannada and Marat

Javed Sayed, Chief Content and Strategy Officer at Moneycontrol, reflects on the platform’s journey to reaching one million paying subscribers, strategic efforts, and more.

The news organisation with more than 80 accounts and around 27 million followers on X, cited "often disturbing content" as a key reason for its departure.

Adam Mosseri, head of Instagram, revealed that the company is exploring the idea of a dedicated TV app, aiming to bring its vertical-video experience (especially Reels) to smart TVs. He em

The investigation revealed that WhatsApp compelled users to share data with Meta’s family of companies, including Facebook and Instagram, without offering an opt-out option.

Meta’s making an expanded push to sell more of its Ray Ban smart glasses this Christmas, with a dedicated “Meta Lab” pop-up store now open in Los Angeles.