DS Group has announced an exclusive partnership with British dessert brand Ben’s Cookies, marking the brand’s official entry into the Indian market.
Established in 1983 in Oxford’s Covered Market, Ben’s Cookies is renowned for its freshly baked cookies and premium dessert offerings. In India, the brand will introduce its signature bakery-first retail format, where cookies will be freshly prepared and baked in-store throughout the day.
The launch menu will feature popular flavours such as Milk Chocolate Chunk, White Chocolate & Macadamia, and Ginger & Dark Chocolate, along with an eggless option tailored for Indian consumers. Individual cookies will be priced from Rs 325, while gifting packs will start at over Rs 1,500.
As part of its expansion strategy, Ben’s Cookies aims to open 8–10 stores across India during the current financial year. The products will also be available through e-commerce channels and food delivery platforms.
In addition to its signature cookies, Ben’s Cookies outlets will serve cookie shakes, coffee, and cookie ice cream sandwiches. Each store will feature live baking throughout the day, bringing the brand’s fresh-from-the-oven experience to Indian customers.
The partnership reflects DS Group’s growing focus on the premium food retail segment, as demand for artisanal and handcrafted desserts continues to rise across urban India.
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