Godrej Consumer Products Ltd. (GCPL) is accelerating its focus on emerging brands and fast-growing categories through its “Speedboats” strategy, aiming to drive the next phase of business growth by FY30.
The company has divided its portfolio into two segments — its core “mothership” businesses such as soaps, household insecticides and hair colours, and newer “speedboats” designed for rapid expansion. Brands like Aer, Fab, Muuchstac, Spic and Goodknight incense sticks are expected to become major contributors in the coming years.
Currently contributing nearly 15% of GCPL’s standalone portfolio, these high-growth businesses are projected to account for close to 40% by FY30. The company expects these categories to deliver over 30% annual volume growth and strong profitability momentum.
GCPL’s strategy is driven by changing consumer preferences, especially the shift toward premium and liquid-based products such as handwash, bodywash and liquid detergents. The company highlighted the rapid success of Godrej Fab, which scaled to nearly ₹490 crore revenue run rate within just 10 quarters.
Air fresheners under the Aer portfolio have also emerged as a key focus area, recording strong growth in both domestic and international markets. GCPL believes the category has the potential to become one of its largest businesses by 2040.
The recent acquisition of men’s grooming brand Muuchstac further strengthens the company’s push into modern consumer categories. Alongside this, GCPL is strategically reallocating investments towards high-growth brands while improving operational efficiency.
Beyond India, GCPL is also expanding these emerging categories globally, particularly in Indonesia, where several speedboat brands are already gaining scale.
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