PepsiCo India has introduced Lay’s Mini Stix, marking the brand’s entry into India’s growing stick-format potato snack segment. The new launch combines Lay’s signature potato base with a crunchy stick-style texture and fusion-inspired masala flavours tailored to Indian taste preferences.
The product also debuts Lay’s first-ever horizontal pack format in India, designed to offer greater portability and convenience for consumers looking for quick on-the-go snacking options.
Speaking about the launch, Saakshi Verma Menon highlighted that the innovation reflects PepsiCo India’s focus on evolving consumer lifestyles and expanding snacking occasions through convenience-led products. Aastha Bhasin added that Lay’s Mini Stix delivers a more intense crunch while retaining the familiar flavours consumers already enjoy from the brand.
Lay’s Mini Stix will be available across North, East, and West India in affordable Rs 5 and Rs 10 packs.
Comments (0)
No comments yet. Be the first to comment.