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In India, cricket is more than just a sport — it’s a cultural celebration. This season, Too Yumm!, in collaboration with FCB Kinnect, managed to tap into that spirit with a brilliantly simple

82.5 Communications has been selected to handle the creative mandate for one of Bacardi India’s renowned brands. This collaboration focuses on innovative marketing strategies, dynamic campaig

Through this campaign, CARS24 urges society to challenge outdated customs and embrace values that strengthen relationships and communities.

Ajio’s ongoing sale clashes with Flipkart’s ‘End of Season Sale’ and Myntra’s ‘End of Reason Sale’.

Gen Z isn’t just consuming content; they’re curating culture. For brands, cracking the code to their dynamic ‘content diet’ means embracing trends, relatability, and realness.

Plum, the science-first, vegan beauty brand established in 2014, has launched its new Niacinamide range through the engaging and quirky ‘Chemistry That’s Just Bright’ campaign.

Kinder Joy, a confectionery brand from the house of Ferrero, is bringing the magic of Harry Potter home for the first time with the launch of an exclusive, limited-edition Harry Potter Funko

The Nippo Swooper is priced at Rs 80 for a refill and Rs 100 for a starter pack, available at retail outlets and e-commerce platforms across India.

Britannia introduced the Pure Magic Choco Stars, a new chocolate cream cookie. Unlike traditional sandwich biscuits, Britannia Pure Magic Choco Stars features an innovative open-cream format,

Comic Con India is set to take place in several cities nationwide, starting with this edition’s debut in the Hyderabad city from November 15-17, 2024.

In a recent episode of "Content Creation Masterclass" hosted by Shantanu Deshpande on The BarberShop channel of YouTube, the content creator expressed his desire to write for the brand.

Why Amul’s Leadership Reinforces That Great Marketing Begins at the Top 💡 When you think of iconic Indian brands, Amul stands in a league of its own. It’s more than just butter. It’s tr

Bollywood icon Jacqueline Fernandez has been named the new brand ambassador for KT Professional, a leader in premium hair care solutions. Celebrated for her elegance and commitment to self-ca

RBL Bank has appointed Gukesh Dommaraju, the youngest-ever contender for the World Chess Championship and the third youngest grandmaster to reach a 2700 rating, as its brand ambassador. This

OpenAI has launched ChatGPT Pro, a $200/month premium tier designed for engineering and research, featuring advanced tools like GPT-4o, o1 reasoning models, and unlimited access for handling

One Health Assist, the preventive healthcare eco-system has launched a new campaign, urging netizens to inculcate the habit of tracking their health because ‘prevention is always better than

Warner Bros. Discovery Advertising Sales announced that it is transforming the streaming ad experience with two innovative solutions on Max: Shop with Max and Moments.

Following the release of the Pushpa 2 trailer, Goldmedal Electricals announces its association with the film. This strategic partnership marks a significant milestone for Goldmedal, as it ali

Supra Pens and Elevite Media joined forces with the Bollywood film Singham Again. This exclusive collaboration featured Supra Pens’ iconic Supra B and G pen, aligning them with the high-octan

Nutrela has appointed Bollywood actress and wellness advocate Shilpa Shetty as its new brand ambassador. Known for its high-quality soya products, Nutrela offers a variety of Soya Nuggets, ch

Sitarist, composer and singer’s album ‘Ch II: How Dark It Is Before Dawn’ recently picked up a nomination for Best New Age, Ambient or Chant Album for the 2025 Grammys

Zed Black, part of Mysore Deep Perfumery House (MDPH), has announced its association as an associate gold partner for India's upcoming T20I series against South Africa. This partnership aims

The Sad Panda Campaign for Flipkart has become a viral sensation, blending humor, relatability, and technology to capture Gen Z’s attention. The campaign, launched with pre-buzz through quirk

Ahead of Netflix's launch of Squid Game season 2 on December 26, 2024, the streaming giant has partnered with numerous brands to amp up the hype around the series.

PwC India’s Entertainment and Media Outlook 2024–28: India Perspective highlights India’s E&M sector poised for significant growth, with a projected CAGR of 8.3% to reach ₹3.65 lakh crore

The wedding season in India is a vibrant celebration of traditions, love, and joy, but it also comes with nosy relatives, unsolicited advice, and playful taunts. boAt’s witty new campaign, "M

Streax, a hair colour brand from Hygienic Research Institute Pvt Ltd (HRIPL), known for its innovation and contemporary styling products, has joined the buzzworthy trend sparked by the Zepto-

Tata CLiQ Luxury has teamed up with Bollywood icon Farah Khan for a witty and engaging social media campaign promoting its Black Friday Sale, live until December 2, 2024. The campaign humorou

Swiggy’s Mumbai team is the second team announced by WPBL after the Chennai franchise owned by actor Samantha Ruth Prabhu.

Crayons Advertising has bagged the rights for the installation of advertising infrastructure and secured advertising rights for Maha Kumbh 2025.

EDM artist is among the international headliners performing on Nov. 16

Nestlé has partnered with Formula 1 to make KitKat the official chocolate bar of F1, marking its largest global brand partnership to date. Launching in the 2025 season, KitKat will bring its

The campaign led by makeup artist Samaira Sandhu shows how Kay Beauty makes it easy for professionals to create looks that feel glamorous and comfortable on the skin.

News18 Network has launched ‘News18 Kumbh’, a dedicated 24/7 YouTube channel providing exclusive coverage of the Maha Kumbh Mela 2025 in Prayagraj, Uttar Pradesh, from January 13 to February

The campaign has been conceptualised and executed by FCB India, the agency worked with Call me Bae's creators to rewrite and add scenes.

With its simplicity and algorithm-free design, WhatsApp Channels provides brands and creators a direct, engaging platform. Experts weigh in on its potential and pitfalls for Meta.

Rolls-Royce Holdings Plc has surpassed £50 billion ($63 billion) in market value, driven by robust demand for its long-haul jet engines like the Trent XWB for Airbus aircraft. The company's s

CANTABIL Retail India Ltd, the apparel manufacturer and retailer recently launched its Autumn-Winter 2024 line up offering a fresh approach to winter clothing for families. The brand has also

Tata CLiQ rebrands as Tata CLiQ Fashion, launching a fresh logo, manifesto, and upgraded digital experience to focus on fashion and lifestyle categories

Wahter, the advertising and packaged drinking water brand, has officially launched a new offering, Shot by Wahter, a bottled water tailored to connect with GenZs. Shot offers brands a unique

In October 2021, Good Glamm Group acquired a majority stake in The Moms Co., enabling partial exits for its founders and full exits for DSG Capital and Saama Capital.

The district welfare officer in Rangareddy has issued a notice to the Punjabi star based on a complaint from a Chandigarh resident

This Diwali, Zepto supports local artisans by partnering with over 500 traditional potters and craftspeople, enabling them to sell handmade earthen Diyas and festive idols across India throug