193 posts
The limited-edition collection blends Kintsugi-inspired design with stories of women who rebuild, rediscover, and return stronger.
While AI makes marketing faster, smarter and more efficient, it can’t replace human emotion, cultural insight and storytelling. The most successful campaigns will combine AI’s scale with huma
A smile forms the basis of the new visual system, reflecting PepsiCo’s mission of creating “more smiles with every sip and every bite."
In a significant marketing push, India’s home-grown spice company Rakesh Masala has announced Bollywood superstar Hrithik Roshan as its new brand ambassador — setting the stage for a direct c
Best Power Equipments (BPE) has appointed Apoorva Nanda as Associate Vice President – Head of Marketing. In her new role, she will drive BPE’s marketing strategy across domestic and internati
Tech Mahindra has unveiled a refreshed brand identity to mark its 39th anniversary, symbolising its evolution for the AI-driven digital era. The new identity, featuring a modern “lozenge” sym
LOTTE India has introduced two Korean-inspired ice candies — Subak and Shark — bringing a fun, flavourful twist to India’s frozen dessert market. Subak blends juicy watermelon and strawberry
Greenlam Industries’ festive campaign “Diwali Always Finds Its Way” celebrates love, connection, and togetherness, portraying Diwali as an emotion that transcends rituals. The heartwarming st
In today’s polarized world, cultural representation in advertising has become a creative tightrope. From Deepika Padukone’s Visit Abu Dhabi ad to brand campaigns rooted in tradition, even res
Pankaj Tripathi goes from calm to “Dripathi” in Flipkart’s new Diwali campaign with Raj Shamani — a witty Gen Z mashup of humour, upgrades, and self-aware swag.
As Škoda marks 25 years in India, BBH reflects on a decade-long partnership that has evolved from creative briefs to integrated, collaborative campaigns.
The new advertising campaign, set in an art gallery, positions the premium chocolate bar at the centre of a budding young romance, retaining the iconic “Kiss Me” jingle.
very year, Flipkart’s Big Billion Day Sale defines the festive season as the ultimate shopping extravaganza. But this year, Cleartrip has chosen to flip the script—by positioning travel, not
The move marks Biscoff’s first local production outside Europe, as Mondelez bets on India’s growing appetite for premium snacks.
Zepto has launched a bold campaign by staging a “fake shaadi” event to anchor its brand in India’s wedding-season consumption cycle. Recognising that weddings drive massive purchasing, the br
As the company celebrates 39 years, the brand refresh represents both continuity and progress, blending its heritage with a renewed vision for the digital age.
Johnson’s Baby has unveiled its refreshed brand identity and upgraded product range with the ‘It’s Pure Love’ campaign featuring Anil and Sonam Kapoor. The relaunch emphasizes advanced skin-s
Nescafé has transformed from a café-focused brand into a quick-commerce powerhouse by embracing the habits of Gen Z. Through cold coffee, smart digital marketing, and sustainability, it has c
India’s two-wheeler market saw double-digit growth in October 2025 — powered not just by festive demand but by sharp, emotionally intelligent marketing. From digital-first storytelling to seg
ITC Foods’ Candyman Sourzzz celebrates Halloween with a playful Indian twist through its new campaign “A Desi Halloween.” Drawing inspiration from Indian folklore and 90s Bollywood horror, th
Festive marketing in India has evolved from grand glittering campaigns to purpose-driven storytelling rooted in authenticity, emotion, and real consumer connections. Brands today are focusing
In 2025, Ogilvy East continued its mission of turning Durga Puja brand campaigns from noise into culture. Through standout work for Coca-Cola, Eveready Ultima, Asian Paints, Nestlé Nangrow, a
The makeover includes a new jingle, brighter packaging, and a bolder look aimed at making the brand as craveable as its pizza.
Eno, Swiggy, Polycab, Safed, and Parle-G turned Durga Puja into a canvas for humour, gamification, inclusivity, and cultural storytelling to connect with audiences.
Hindustan Unilever’s coffee brand relaunches its freeze-dried blend with a playful new campaign.
In India, truck drivers form the backbone of the economy, tirelessly moving goods across cities, towns, and remote corners of the country. Yet, many of them face a silent challenge: poor visi
With its strongest year yet, expanding touchpoints across India and a sharpened focus on localisation and engineering-led differentiation, Škoda’s 25-year journey enters a decisive new phase.
The Delhi High Court has restrained Patanjali Ayurved from airing its “Dhoka” chyawanprash advertisement after Dabur India alleged it was misleading and disparaged rival brands. The court rul
Hindustan Unilever Ltd (HUL) reported a 10.7% rise in its advertising spend to ₹1,661 crore in Q2FY26, with net profit climbing to ₹2,694 crore. CEO Priya Nair outlined plans for sharper cons
Bright Brain has partnered with Travel Pilgrim to lead its performance marketing, blending data-driven strategies with spiritual storytelling to redefine digital pilgrimage experiences for gl
Tata Consumer Products has appointed Sharat Verma (ex-P&G) as President – Packaged Beverages, India & South Asia, effective 1 December 2025. The move follows Puneet Das’ exit, and sig
A heartfelt tribute to the legendary adman Piyush Pandey, written from the perspective of a BMM student mourning his passing on October 24, 2025. The piece celebrates his revolutionary storyt
LOTTE India has introduced two Korean-inspired ice candies — Subak and Shark — bringing a fun, flavourful twist to India’s frozen dessert market. Subak blends juicy watermelon and strawberry
As gold prices soar and consumer tastes evolve, Senco Gold & Diamonds leans on design innovation and storytelling this festive season.
This helps in enabling customers to browse, pay, and order groceries directly through the chatbot for a seamless, AI-powered shopping experience.
Chinese Wok, India’s largest homegrown Desi Chinese QSR, has launched its new campaign “Chinese Bole Toh, Chinese Wok” — a fun, relatable take on India’s love for Desi Chinese food. Through w
Through a playful ad campaign and relatable food moments, Coca-Cola crafts a marketing recipe that reinforces food + Coke as the perfect pair.
The campaign highlights how instinct drives people to family in tough times, urging them to act now and secure their loved ones financially.
The AI chatbot’s latest campaign shows how asking an AI for everything has become second nature.
Travel aggregator offers up to 50% off as India’s festive season drives booking spikes.
The campaign, created by Schbang, highlights how McCain snacks bring families closer through food and music.
As India dives into the 2025 wedding season, brands are turning shaadis into full-scale marketing carnivals — from fake weddings and beauty glow-ups to viral OOH stunts and influencer-led ser
Reliance Brands Limited (RBL) has partnered with Italy’s Max Mara Fashion Group to bring the contemporary label MAX&Co. to India. The first store will open in Mumbai in early 2026, follow
For Chhath Puja 2025, brands moved beyond mere festive visuals to craft deeply rooted cultural narratives. With emotional storytelling, digital activations and region-first engagement, compan
Kalyan Jewellers’ Diwali 2025 campaign brings together icons like Amitabh Bachchan, Nagarjuna, Kriti Sanon, and Janhvi Kapoor in heartwarming regional films that celebrate love, trust, and th
The new campaign celebrates craftsmanship and patience, redefining time with its 3.3 mm design and philosophy of precision, artistry, and stillness.
The campaign titled 'Aap Diwali manate hai, Hum Diwali banate hain!', blends tradition and modern flavors in its 2025 festive sweets and gifting collection.
The service promises cleaners at your doorstep in 30 minutes, using digital storytelling and real professionals to highlight speed, trust, and convenience.
Cricketing legends trade serious stares for smiles, showing that even commuting can have its moments of fun.
It aims to simplify access to forex, reduce processing time, and cater to the growing demand of digital-first travellers seeking quick and seamless travel readiness.