Reliance Brands to bring Italian fashion label MAX&Co. to India

Reliance Brands Limited to Bring Iconic Italian Fashion Label MAX&Co. to India Reliance Brands Limited (RBL), a subsidiary of Reliance Retail Ventures Limited and one of India’s leading luxury and premium brand conglomerates, has announced an exciting new addition to its international fashion portfolio. The company revealed that it has entered into a long-term master franchise agreement with the prestigious Max Mara Fashion Group to bring its contemporary Italian label, MAX&Co., to India. The collaboration marks a significant step in RBL’s ongoing strategy to introduce globally acclaimed lifestyle brands to the growing and fashion-conscious Indian market. As part of the agreement, the first MAX&Co. store in India is expected to open in Mumbai in early 2026, followed by a strategic expansion across other major metropolitan cities including Delhi, Bengaluru, and Hyderabad. The new stores will serve as vibrant spaces that showcase the brand’s signature design language — a seamless blend of Italian craftsmanship, youthful sophistication, and a dynamic approach to modern fashion. A Milestone Collaboration in India’s Fashion Landscape Through this partnership, Reliance Brands aims to introduce Indian shoppers to MAX&Co.’s celebrated “fluid, mix-and-match” fashion philosophy — a style ethos that emphasizes versatility, individuality, and self-expression. MAX&Co. has built its global reputation around offering women the freedom to curate their personal style through pieces that are elegant yet easy to wear, contemporary yet timeless. The upcoming Indian stores will carry the brand’s full product range, including apparel, accessories, and footwear, as well as its highly anticipated ‘&Co.llaboration’ capsules. These limited-edition collections are a defining feature of MAX&Co.’s identity, created in collaboration with celebrated designers, artists, and cultural icons from around the world. Each capsule embodies a unique perspective, blending creativity and innovation to celebrate individuality and style diversity. These collaborations have included names such as EFISIO ROCCO MARRAS, DILETTA BONAIUTI, and TARTAN CLUB, among others, who have helped shape the label’s modern identity and push its aesthetic boundaries. Through these exclusive capsules, Indian customers will gain access to some of the most distinctive and collectable pieces from the MAX&Co. universe. RBL’s Vision: Bridging Italian Elegance and Indian Modernity Commenting on the partnership, Isha Ambani, Executive Director of Reliance Retail Ventures Limited, expressed her enthusiasm about bringing the renowned Italian fashion house to Indian shores. “MAX&Co. embodies a bold, modern expression of femininity — dynamic, joyful, and unapologetically individual — a spirit that deeply resonates with the evolving style and confidence of Indian women,” Ambani said. “Its distinctive fusion of Italian design heritage and youthful energy will have significant appeal for the Indian woman. Through our partnership with Max Mara Fashion Group, we are proud to bring this iconic global brand to India and shape a new chapter in contemporary women’s fashion.” Ambani’s statement underlines RBL’s broader mission to not just import international fashion labels, but to reinterpret them within the Indian context — aligning with the country’s evolving consumer sensibilities, growing luxury appetite, and increasingly global fashion mindset. Over the past decade, Reliance Brands Limited has built an unparalleled reputation as India’s foremost luxury retail operator. Since its founding in 2007, the company has introduced and nurtured a diverse portfolio of more than 90 international brands, encompassing a spectrum from accessible luxury to ultra-premium couture. Today, RBL operates over 1,590 stores across India, representing global names such as Armani Exchange, Burberry, Balenciaga, Tiffany & Co., Tory Burch, Valentino, and Zegna. The addition of MAX&Co. further strengthens its leadership in the fashion and lifestyle retail space. MAX&Co.: A Legacy of Italian Style and Youthful Energy Established in 1986, MAX&Co. is part of the Max Mara Fashion Group, one of Italy’s most prestigious and enduring luxury fashion houses. While Max Mara is celebrated for its timeless coats and refined silhouettes, MAX&Co. was conceived as a younger, more playful expression of the group’s design heritage. The brand quickly distinguished itself by offering chic, versatile, and high-quality ready-to-wear collections that appeal to modern women with active, cosmopolitan lifestyles. Today, MAX&Co. operates more than 400 stores worldwide and enjoys a strong presence across Europe, Asia, and the Middle East. Its design philosophy revolves around effortless sophistication — pieces that can transition seamlessly from day to night, work to leisure, and season to season. The label celebrates mix-and-match versatility, allowing women to create endless outfit combinations that reflect their personal taste and individuality. MAX&Co.’s visual identity is characterized by bold colors, fluid silhouettes, and refined tailoring infused with a playful, contemporary spirit. Each collection reflects the energy of modern womanhood — confident, curious, and independent. This strong alignment with the aspirations of India’s urban female demographic makes the brand’s entry into the market particularly timely. A Vibrant Market for Contemporary Luxury From Mumbai’s fashion districts to Delhi’s high-end malls, India’s appetite for global fashion has been rapidly expanding. The country’s luxury retail sector has seen double-digit growth in recent years, driven by a new generation of consumers who are well-traveled, brand-aware, and eager to express their individuality through fashion. According to market analysts, India’s luxury apparel segment is expected to reach USD 10 billion by 2030, with international brands playing a pivotal role in shaping this transformation. The arrival of MAX&Co. fits perfectly into this trend, catering to a growing base of customers who seek premium quality, exclusivity, and authentic global design. Global Confidence in the Indian Fashion Ecosystem In a statement reflecting the brand’s global optimism, Maria Giulia Prezioso Maramotti, Brand Divisional Director at MAX&Co. and Board Member of Max Mara Fashion Group, shared her excitement about the new partnership. “India represents a vibrant and forward-thinking market, one that shares our passion for creativity, style, and self-expression,” she said. “Our future mission is to inspire a new community of women who live with confidence, curiosity, and a cool, modern attitude.” Maramotti’s comments highlight how India is increasingly seen as a fertile ground for fashion innovation. With its young population, fast-growing middle class, and rising number of affluent consumers, the country offers immense potential for brands that blend sophistication with a sense of fun and individuality — values that lie at the heart of MAX&Co. Setting the Stage for 2026 and Beyond The opening of the first MAX&Co. store in Mumbai in early 2026 will mark the beginning of a new chapter in India’s evolving fashion landscape. Designed to deliver an immersive retail experience, the flagship store will feature the brand’s distinctive aesthetic — bright, inviting interiors, a clean modern layout, and dynamic visual storytelling that captures the vibrancy of Italian design. Following the Mumbai debut, Reliance Brands and MAX&Co. plan to expand to other major cities such as Delhi, Bengaluru, Chennai, and Hyderabad, ensuring that the brand reaches fashion-forward customers across India’s key metropolitan markets. Each store will offer a full range of ready-to-wear collections, accessories, footwear, and &Collaboration lines, making MAX&Co. a one-stop destination for sophisticated, contemporary fashion.