? The storytelling:
Parents urging their son to book a five-star stay.
A grandfather telling his son to take the kid on holiday.
A hilarious twist where a friend mistakes a marriage proposal for an invite to a Thailand boys’ trip.
All rooted in the same truth: travel is more affordable than people think.
? The travel shifts fueling this strategy:
60% YoY rise in spiritual trips to Haridwar, Rishikesh, Dehradun.
Gen Z solo travel up 15% annually.
More families opting for meal-attached bookings.
? The offers making it real:
Full refund if a visa is denied.
Free ticket for a child (below 12) on two-ticket family bookings.
Complimentary meals on app bookings.
“Nobody remembered any travel sales. That’s why we call this India’s biggest travel sale. And we want to build it across years,” says Bansal.
With festive travel booming and solo journeys on the rise among Gen Z, Cleartrip is betting big that this season will no longer be about just what you buy—but where you go.
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