193 posts
In a world where attention is scarce, Lay’s stands out by turning consumers into co-creators. Through experiential marke
The narrative blends nostalgia, humour, and cultural insight to reinforce the brand’s authentic legacy while celebrating
Zepto is redefining quick commerce loyalty by embedding itself in Indian culture through playful content, hyper-local campaigns and earned social media buzz rather than just competing on deli
Xiaomi turned criticism into a brand-defining moment by livestreaming a full teardown of its Tesla-rival electric SUV, the YU7. The move showcased radical transparency, engineering confidence
As 2025 wraps up, marketing leaves us with powerful lessons on trust, culture, experiences, and authenticity. A look at what truly mattered this year and what brands must carry forward into 2
Hi-Chew’s U.S. success story highlights how lifestyle marketing, gaming partnerships, fashion collaborations, and immersive experiences helped the Japanese candy brand build deep connections
Asian Paints unveils a powerful new campaign for Apex Ultima Protek, blending Graphene-powered innovation with the strategic brilliance of chess legends Viswanathan Anand and Gukesh Dommaraju
A deep-dive article on Foxtale’s strategic expansion into the bodycare segment with the launch of Hula Hoop, its new science-led brand, marking its evolution into a powerful House of Brands m
John Wren remains Chairman & CEO, Phil Angelastro remains EVP & CFO, and Philippe Krakowsky and Daryl Simm serve as Co-Presidents and COOs. The company’s full leadership team will be
Asian Paints is the official Colour Partner of Indian cricket for three years. MD & CEO Amit Syngle discusses the first-of-its-kind association, including the new 'Colour Cam' designed to
Indian Railways is rolling out a major upgrade by allowing top food chains like KFC, Pizza Hut, Subway, McDonald’s, Haldiram’s, and Baskin Robbins to open outlets at stations across the count
The target comes as the protein snack brand crosses Rs 150 crore in annual recurring revenue at the end of its first year.
Tilaknagar Industries has entered India’s premium whisky segment with the launch of Seven Islands Pure Malt, a blend of Indian and Scottish single malts crafted for evolving, premium-seeking
“Respect the young” — is a strong reflection of how brands are evolving with changing consumer dynamics.
India’s beverage industry is grappling with an aluminium can shortage just as summer demand peaks, exposing supply chain gaps, regulatory challenges, and the urgent need for domestic capacity
An in-depth look at how Lay’s uses experiential and participatory marketing to transform everyday snacking into engaging, culture-driven consumer experiences.
The deal values the Bengaluru-based company at close to Rs 4,500 crore.
Swiggy Scenes’ “Un-Coop Yourself” is a bold, immersive New Year’s Eve activation that cleverly mirrors modern at-home habits—only to flip them into a vibrant call to step out, connect, and ce
MARS Cosmetics introduced its Cloud Kiss Soft-Matte Lipstick with a sunrise hot air balloon activation that blended romance, experiential storytelling, and brand philosophy, turning a product
Oreo’s planned launch of Zero Sugar Chocolate Sandwich Cookies in January 2026 signals a bold pivot into the health and wellness space, sparking both applause and backlash as the iconic brand
A quick overview of iQOO’s viral Mumbai billboard banter campaign, where the brand engaged Amazon, EaseMyTrip, Taco Bell, CoinSwitch, and others through witty, playful comebacks. The creative
The new campaign highlights how Gen Z uses visual communication, targeting users, creators and advertisers, and inviting brands to engage with everyday visual conversations.
Brands across India are shifting from celebrity-only marketing to hyperlocal strategies powered by micro and nano creators. By tapping regional influencers, brands like BIBA, Renee, Zoff Food
Beckham will help promote community sport, deepen engagement around major sporting events, and support the bank’s long term social impact and youth focused initiatives.
The event aimed to strengthen a broader community around movement and everyday fitness, encouraging people to view walking as an accessible and consistent way to stay active.
India’s peak wedding season is driving massive brand activity, with companies pouring up to 40% of their annual marketing budgets into digital-first, premium, and omnichannel campaigns. From
"Your Smile Is Your Strength" unites 30+ creators and teams up with Calm to bring meditation content to the forefront.
Anheuser-Busch Set to Dominate the Spotlight as the Top Advertiser at Super Bowl 60 The Super Bowl has long been more than just a championship football game. It is America’s biggest advert
Huggies India wins parents’ trust by blending scientific rigor with emotional understanding, using innovations like fast-absorbing diapers and insights-driven creative campaigns to turn invis
Tata Consumer Products Limited is redefining outdoor advertising in India by blending cutting-edge technology with deep cultural storytelling. Through immersive, large-format installations ac
Bikaji Foods International Limited unveils a refreshed brand logo that blends its rich Rajasthani heritage with a modern, global-facing identity—signalling the brand’s next phase of growth wh
Magnum Ice Cream Company’s appointment of Publicis as its global media agency marks a strategic milestone in its journey as a standalone business, highlighting a strong shift toward data-driv
Hamleys has introduced India’s first-ever Hamleys Café at Phoenix Mall of the Millennium, Pune, blending retail, play, and dining into a single immersive family experience. The launch reflect
A deep dive into why Cristiano Ronaldo was recently seen wearing Puma shoes despite his high-profile lifetime deal with Nike, and what it reveals about modern athlete branding.
Coca-Cola is bringing back one of its most loved discontinued flavors — Diet Cherry Coke — in early 2026, marking the end of a five-year hiatus. The move taps into nostalgia, consumer demand,
Director of Sales and Marketing Tushar Malhotra explains the vision behind the Gen Z-focused 'Drink It Up 2.0' campaign with Deepika Padukone, discussing the pivot to lifestyle branding and d
By using a casual and humorous setup, the reel presents Airbnb’s broader message that host-driven stays can deliver ease and familiarity across different travel settings.
Long-form content initiative developed by Tonic Worldwide focuses on the authentic journeys of Indian athletes, starting with national record holder Tejas Shirse.
The brand has also launched ‘Play Hard. Rest Easy’ campaign conceptualised by Daftar Creative Room with the cricketer, f
Shubman Gill becomes the global face of Nike’s pioneering neuroscience-based footwear campaign, highlighting mental focus and sensory innovation in athletic performance.
Reliance Industries is reviving nostalgic Indian brands like Campa, BPL, Ravalgaon, and Velvette to accelerate growth in FMCG and consumer electronics. By leveraging emotional connections, ag
Tim Cook doubles his personal investment in Nike, signaling strong confidence in CEO Elliott Hill’s turnaround strategy and the brand’s long term growth vision
A deep dive into how Bosch India and Mad Influence turned a universal monsoon frustration into a pop-culture moment, transforming everyday laundry struggles into a humorous, highly relatable
Oreo is set to launch zero-sugar chocolate sandwich cookies in the US in January 2026, replacing cane sugar with artificial sweeteners. While health-conscious consumers and diabetics welcome
Kinder Joy is reinventing itself for a new generation of fans. From immersive Comic Con experiences to fandom-driven collaborations like Harry Potter and DC Funko Pops, the brand is shifting
The breakfast-cereal market in India is overwhelmingly dominated by ready-to-eat cereals, which accounted for roughly 74.5% of the cereal market in 2024.
Featuring Ranveer Brar, the new campaign highlights its shift toward a broader Asian flavour portfolio and encouraging home-cooked alternatives to takeaway.
KFC’s Bold New Campaign: Johny Lever Takes on the “Great KFC Feastival
The target comes as the protein snack brand crosses Rs 150 crore in annual recurring revenue at the end of its first year.
From monsoon grip campaigns to the IPL’s most recognisable timeout, CEAT continues to rely on deep-rooted cricket partnerships to drive its next phase of brand-building.