Crocs onboards KL Rahul as brand ambassador

Crocs has onboarded Indian cricketer KL Rahul as its brand ambassador, unveiling its latest campaign titled “Play Hard. Rest Easy.” This marks Rahul’s first association with the brand, as Crocs aims to deepen its connect with sports-driven and male audiences across India.

Centred around the Classic Clog, the campaign highlights moments beyond the field — from travel and preparation to recovery and downtime. It positions Crocs as a go-to footwear choice that blends comfort, versatility, and effortless style during these transitional phases.

The campaign film offers a refined look into Rahul’s off-field lifestyle, capturing authentic moments that span from home routines to match-day transitions. It subtly reflects his personal style while reinforcing the importance of comfort in an athlete’s everyday journey.

Commenting on the collaboration, KL Rahul said, “I’m excited to partner with Crocs on a campaign that genuinely aligns with my lifestyle. With constant travel, training, and long hours on the field, comfort becomes essential. Crocs are something I naturally gravitate towards off the field — they’re easy, stylish, and versatile. ‘Play Hard. Rest Easy.’ perfectly captures that balance of performance and recovery.”

Sharing his perspective, Manoj Juneja, Country Manager, Crocs India, stated, “India continues to be a key growth market for us, and building meaningful connections through sport and culture remains a priority. This campaign reflects our belief that comfort and self-expression play an important role in everyday life. KL Rahul represents a modern athlete who balances performance with individuality, making him a strong fit for the brand.”

Adding to this, Sidhant Mago, Creative Head at Daftar Creative Room, said, “The idea was to showcase sport beyond the spotlight — the in-between moments that define an athlete’s real journey. KL Rahul brought that narrative to life seamlessly. With Achowe directing the film, we were able to craft a story that feels authentic, personal, and aligned with the spirit of Crocs.”

The campaign will be amplified across digital, social, and retail platforms, further supported by on-ground activations to drive engagement and brand visibility.