GIVA Signs Kriti Sanon, Launches Silver Campaign

GIVA has announced Bollywood actor Kriti Sanon as its new brand ambassador while launching its latest campaign, “Style, Sealed in Silver.” With this collaboration, the brand aims to position silver jewellery as an essential part of everyday fashion and self-expression for modern consumers.

The campaign film moves away from conventional jewellery advertising centred around weddings and festive occasions, instead showcasing silver jewellery as a versatile style statement for daily wear. Through the campaign, GIVA highlights themes of individuality, confidence, and authenticity that resonate strongly with young audiences.

Speaking about the collaboration, Kriti Sanon shared that she believes everyday jewellery reflects one’s personality and identity. She added that GIVA represents the confidence and self-expression that modern women connect with today, making the partnership a natural fit.

Commenting on the association, GIVA Founder Ishendra Agarwal said the partnership marks a significant milestone in the brand’s journey from a single store to over 300 outlets across India. He described Kriti Sanon as more than just the face of the brand, calling her a strong partner who embodies the same ambition, authenticity, and energy that define GIVA’s growth story.

The campaign will be rolled out across digital platforms, OTT channels, retail stores, e-commerce platforms, and social media, aiming to strengthen GIVA’s connect with India’s evolving fashion-conscious audience.