The Face Shop Redefines Sunscreen for Men

The Face Shop has launched its new campaign, ‘Tough Guys Need Sunscreen Too’, featuring Rannvijay Singha to challenge stereotypes around skincare and sunscreen usage among men. The campaign positions sunscreen as an essential part of everyday protection rather than a beauty-focused product.

Through an action-driven narrative, Rannvijay highlights the importance of sun protection for people with active outdoor lifestyles. The campaign promotes The Face Shop’s Rice Water Bright Moisture Sunscreen with SPF 50+ PA++++ protection, enriched with rice-derived ingredients and panthenol.

Speaking about the campaign, Rannvijay said that sunscreen is as important as protective gear during outdoor activities and should be seen as part of overall self-care. The brand aims to make skincare more inclusive and functional for all consumers through this initiative.