Servotech and Sonu Sood Promote Solar Savings in Ad

Servotech Renewable Power System has launched its latest advertising campaign, “Raho Roshan, Bina Tension,” featuring Sonu Sood. Created by Shakti Sagar Productions, the campaign aims to simplify the conversation around solar energy adoption and demonstrate how rooftop solar systems can help households lower their electricity expenses.

Set in a nostalgic 1990s-style environment, the advertisement showcases Sonu Sood in a dual role as two brothers discussing the challenges of managing household finances. The story takes a humorous turn when one brother reveals that installing a rooftop solar system has significantly reduced electricity costs, helping ease financial pressure.

The campaign will be promoted across digital, OTT, television, connected TV, and social media platforms, beginning with JioHotstar. Through relatable storytelling and family-centric humor, Servotech seeks to position itself as a trusted solar solutions provider for modern Indian households.

With the tagline “Raho Roshan, Bina Tension,” the campaign highlights the practical benefits of renewable energy while encouraging consumers to consider sustainable and cost-effective power solutions.