Alstone Joins Punjab Kings as Official Cladding Partner for IPL 2026
Punjab Kings have announced Alstone as their official cladding partner for the 2026 season of the Indian Premier League.
This partnership marks Alstone’s continued engagement with cricket as part of its broader marketing strategy. The collaboration will feature a mix of campaigns and on-ground initiatives throughout the season, aimed at increasing brand visibility and audience engagement.
Sumit Gupta, Managing Director, Alstone, said:"Our partnership with Punjab Kings for the 2026 season reflects Alstone’s evolving brand journey with cricket. This platform represents scale, influence, and cultural relevance at an unmatched level. For us, it is not just about visibility, but about building a meaningful and lasting connection with our stakeholders across the country. Punjab Kings, with their passion and energy, perfectly mirror the values we stand for – innovation, performance, and consistency."
Saurabh Arora, Chief Commercial Officer, Punjab Kings, added:"We’re happy to have Alstone come on board as our Official Cladding Partner for the 2026 season. It’s always great to work with brands that are growing strongly across India. We’re looking forward to building this partnership together and creating meaningful engagement for fans throughout the season."
The association is set to run through the IPL 2026 season, with activations targeting both consumers and trade partners.
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