As India gears up to host the ICC Men’s T20 World Cup 2026, brands are tapping into the nation’s deep-rooted passion for cricket—and Hyundai is leading from the front with a striking visual spectacle in Mumbai.
Hyundai Motor India Limited unveiled its campaign, #DeewaneIndiaKaDeewanaHumsafar, by turning the iconic Worli Sea Link into a massive illuminated canvas. The large-scale projection announced Hyundai’s role as a Global Premier Partner of the International Cricket Council, creating a high-impact moment in one of the city’s most visible locations.
Cricket in India transcends sport—it’s a shared cultural heartbeat. Recognizing this emotional connection, Hyundai’s campaign aligns itself with the excitement and anticipation surrounding the tournament. By leveraging a landmark that symbolizes modern Mumbai, the brand effectively brings the cricket fever into everyday public spaces.
The Worli Sea Link activation is part of Hyundai’s broader strategy to engage audiences beyond stadiums and screens. Instead of limiting communication to traditional media, the company is embracing experiential storytelling—placing itself directly within moments that matter to fans.
Virat Khullar, Head of Marketing at Hyundai Motor India Limited, emphasized the intent behind the initiative, noting that cricket holds a special place in Indian hearts. The projection was designed to capture the rising excitement for the tournament while reinforcing Hyundai’s commitment to celebrating customer passions.
This campaign also highlights Hyundai Motor Company’s multi-year global partnership with the ICC, spanning 2026–2027. Through this association, Hyundai aims to unite fans across regions and generations, using cricket as a universal language of connection.
With the ICC Men’s T20 World Cup 2026 set to begin on February 7 across India and Sri Lanka, Hyundai’s visually compelling activation marks an early and memorable start to the nationwide celebration—bringing the spirit of the game closer to millions.
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