193 posts
Tanishq’s new campaign celebrates friendship, self-expression, and modern sisterhood through natural diamonds.
JioStar secures a diverse sponsor lineup as women’s cricket attracts global brands, AI platforms, and luxury players.
Parle-G's latest G Maane Genius campaign celebrates empathy, kindness, and the joy of helping others.
Nike launches a global football initiative featuring top players and community activations.
Nike and Lego launch a football-inspired partnership blending creativity, play and fandom ahead of the FIFA World Cup.
Visa partners with Shah Rukh Khan to highlight secure payments, travel benefits, and lifestyle experiences.
Seoul's futuristic fashion show put humanoid robots on the runway, redefining style, identity, and innovation.
GIVA appoints Kriti Sanon as brand ambassador, launches new campaign celebrating silver as everyday style
OREO teams up with BTS for a global limited-edition cookie inspired by Korean flavours, fandom culture, and pop music.
How HUL used affordability, rural reach, and health messaging to make Lifebuoy a trusted hygiene brand.
Yash Bhatia claims Zepto’s April Fool’s campaign was inspired by his joke, raising questions on credit.
Utkarsh SFB uses Mumbai Indians IPL 2026 tie-up to boost brand reach, recall, and engagement across India
UNIQLO India signs Jasprit Bumrah, blending cricket's biggest name with the brand's signature minimalist style.
GIVA relaunches its jewellery exchange programme,offering ₹500 vouchers per piece with Kriti Sanon fronting the campaign
Mother Dairy launches India’s first soil‑degradable milk pouch, blending care for families with care for the planet.
The ‘Only For Everyone’ campaign aims to make gourmet dining more accessible while retaining its premium appeal.
Vi’s latest campaign questions whether premium connectivity should be reserved for a select few or available to everyone
VIP unveils three luggage collections designed to offer smarter, more convenient travel experiences.
Visa appoints Shah Rukh Khan as India brand ambassador to strengthen consumer engagement and brand outreach.
Stayfree and Menstrupedia unite students, educators, and leaders to challenge period stigma and drive change.
ASCI sees 21% rise in complaints as betting and influencer ads dominate digital violations.
Piyush Pandey posthumously awarded Padma Bhushan for transforming Indian advertising and storytelling.
Spotify’s Culture Next Report shows brands can engage Indian GenZ by backing live music and mixing global-local cultural
Spotify unveils ad tools, carousel formats, and smarter targeting to boost engagement across audio and video.!
Hamdard is transforming Rooh Afza into a year-round, inclusive “Drink of India” through regional expansion and Rooh Afza
Flipkart's new campaign turns everyday shopping into warm, spontaneous, and deeply relatable human moments.
When football fever met smart marketing, ZEE5 created a campaign that united millions of viewers across India.
Learn how smart branding, digital tools, and effective marketing can help your business grow faster and stand out.
Cricket screenings, food, fan engagement, and digital content drive 50% finals-night footfall growth.
Adrenaline Rush enters India’s growing premium energy drinks segment with a youth-focused campaign.
Brand turns user participation into a live Mumbai installation blending digital engagement and real-world impact
Customers can enjoy freshly baked cookies, coffee, cookie shakes, and ice cream sandwiches.
Meta expands beyond ads with premium subscriptions for Instagram, Facebook, and WhatsApp users.
Sony Pictures Networks India drops Culver Max, aligns closer with Sony’s global brand identity.
PepsiCo introduces stick-format potato snacks with fusion masala flavours and portable packs.
Instamart’s quirky ‘Aam’bulance activation turns Mumbai’s love for mangoes into a viral summer marketing moment.
Alstone partners with Punjab Kings for IPL 2026 with digital & on-ground campaigns.
MS Dhoni joins The Sleep Company as brand ambassador, turning India's sleep crisis into a national conversation around 8
Celebrating grit and passion, Hyundai’s new campaign breaks stereotypes at the ICC Women’s T20 World Cup.
MAGGI’s latest campaign showcases the journey of 10 carefully sourced spices that create its signature taste.
Centerfruit revives its iconic platform with a wedding-set comedy that blends nostalgia, humor, and fruity indulgence.
boAt launches Slazer trimmers with a viral campaign, targeting India's fast-growing grooming market.
RCB’s second consecutive IPL title sparked a wave of real-time marketing as brands rushed to join the celebration online
The Face Shop's new campaign with Rannvijay highlights sunscreen as essential daily protection for all.
Mother's Recipe launches with a national campaign and refreshed packaging honoring India's rich pickle traditions.
Launches ‘BORING vs BOLD’ campaign to spotlight its signature Louisiana-style flavours across India
PepsiCo India launches Sting Classic Kick with Lakshya-led high-energy campaign.
GCPL eyes rapid expansion through emerging brands like Aer, Fab and Muuchstac by FY30.
Crocs India rides the Dhurandhar wave with Rakesh Bedi's 'Crocs Shake' — comfort, culture, and comic gold!
Hyundai Motor India Limited lights up Worli Sea Link for its International Cricket Council partnership.