Ajay Devgn Joins TrucksUp as Brand Ambassador
TrucksUp has appointed actor Ajay Devgn as its brand ambassador, marking the launch of its new campaign, 'Ab Apni Chalao'. The initiative aims to strengthen awareness of the company's digital platform among truck owners, drivers, fleet operators, transporters, and other stakeholders within India's commercial vehicle ecosystem.
The integrated marketing campaign will be rolled out across multiple markets, positioning TrucksUp as a comprehensive platform that supports the entire commercial vehicle ownership journey. Through this association, the company seeks to accelerate digital adoption while expanding its presence in India's growing logistics sector.
According to TrucksUp, partnering with Ajay Devgn reflects the brand's commitment to building trust and stronger connections with the transport community. The company believes the actor's credibility and mass appeal align with its vision of empowering the trucking industry through technology-driven solutions.
Beyond increasing consumer awareness, the partnership is also expected to enhance TrucksUp's visibility among key industry stakeholders, including OEMs, financial institutions, insurance providers, fuel partners, and government agencies.
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