Reliance Retail has expanded its beauty and personal care portfolio with the launch of AJIO Beauty, a new platform that brings together fashion, beauty and lifestyle under one digital destination.
Powered by the combined strengths of AJIO and Tira, the platform offers an extensive range of skincare, makeup, haircare, fragrances, bath and body products, personal care essentials and beauty accessories. Customers can explore products from over 1,500 Indian and international brands, spanning value, premium and luxury categories.
AJIO Beauty also offers nationwide delivery across 19,000+ pin codes, while customers in select cities can access quicker deliveries through AJIO Rush.
The platform aims to go beyond conventional online beauty shopping by offering curated product recommendations, ingredient-focused discoveries, trend edits and personalised beauty experiences that complement AJIO's fashion-first approach.
Commenting on the launch, an AJIO spokesperson said fashion and beauty are increasingly interconnected, with consumers looking to express their individuality through both style and self-care. The spokesperson added that AJIO Beauty combines Reliance Retail's expertise in beauty with AJIO's digital reach to deliver a seamless shopping experience featuring leading Indian and global brands.
Comments (0)
No comments yet. Be the first to comment.