Revital Launches ‘Stress Kam. Energy Hardam’

Revital, the multivitamin brand from Sun Pharmaceutical Industries, has launched a new integrated campaign featuring Vicky Kaushal, highlighting the impact of everyday stress on energy levels.

Titled "Stress Kam. Energy Hardam", the campaign explores how long working hours, constant connectivity, family responsibilities and mental pressure contribute to fatigue beyond physical exertion. Set in a gym, the campaign film contrasts visible physical effort with the often-overlooked effects of stress.

Vidhi Shanghvi, Executive Director at Sun Pharma, said the campaign reflects changing consumer lifestyles, where mental demands play an increasingly important role in overall well-being. She added that Revital aims to support everyday vitality through science-led nutritional solutions.

Conceptualised by Ogilvy India, the campaign will be rolled out across television, digital platforms, OTT, connected TV and social media.