adidas has expanded its women's training portfolio with the launch of Originals Sport, a new collection that combines the brand's signature Originals design language with performance-driven sportswear.

The campaign is led by singer Tate McRae, alongside artist Emilia Mernes and professional volleyball player Harper Murray, celebrating confidence, individuality and self-expression through movement.

Inspired by the iconic adidas Superstar tracksuit, the collection reimagines classic Originals styling for modern training. The range includes sports bras, leggings, tanks, layering pieces and a onesie, designed to deliver both comfort and performance during workouts.

Selected pieces feature adidas performance innovations such as AdiSOFT, LYCRA® ADAPTIV and CLIMACOOL, offering enhanced flexibility, support and breathability while maintaining a fashion-forward aesthetic.

Speaking about the collection, Lisann Costello, Vice President of Product Design Partnerships & Sports Marketing at adidas, said today's women want activewear that reflects both their personality and performance goals. She noted that Originals Sport bridges the gap between style and functionality, allowing women to express themselves without compromising on performance.

The collection was unveiled in New York City and is now available across adidas retail stores and its official website in India, with prices ranging from ₹4,999 to ₹7,999.

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