Snapchat has partnered with Samsung India to launch a creator-led campaign promoting the company's latest Galaxy foldable smartphones. The collaboration brings together 60 Gen Z Snap Stars from across the country, who received early access to the devices to create authentic content around the launch.
The campaign, which began on July 22, is being executed in two phases. During the first phase, 20 creators attended Samsung's launch event, sharing behind-the-scenes moments, live updates, and their first impressions of the new foldable devices. The second phase will see 40 additional creators produce localized content tailored to their audiences across different regions.
Through the partnership, Snapchat and Samsung aim to leverage creator-led storytelling to connect with Gen Z consumers in a more authentic and engaging manner. Campaign content is being distributed across Snapchat Spotlight, Snap Map, and the public profiles of participating Snap Stars, expanding the reach of the Galaxy foldables among digital-first audiences.
The collaboration highlights the growing role of creators and social platforms in shaping product discovery and consumer engagement for technology brands.
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