Reliance Trends has launched its latest Onam campaign featuring actor Preity Mukundhan, alongside dancer and content creator Sarangi Shyam and DJ Attakkari. Conceptualised by PlusOne Design, the campaign celebrates the festive season by blending tradition with contemporary fashion and self-expression.
The campaign showcases Reliance Trends' festive collection, featuring a mix of ethnic wear, Indo-western ensembles, coordinated separates, dresses, and festive essentials from the brand's in-house labels. It also highlights pieces from the Trends x Aarke Ritu Kumar collection, offering consumers a wide range of styles for the Onam celebrations.
Set against the vibrant spirit of Onam, the campaign film captures young consumers celebrating through fashion, music, and dance, reflecting the evolving way today's generation embraces festive traditions while expressing their individuality.
Commenting on the campaign, Minal Srivastava, Vice President – Fashion & Lifestyle, Reliance Trends, said the festive collection has been designed to offer something for every style preference, bringing together timeless ethnic wear, modern silhouettes, and exclusive collaborations that allow customers to celebrate Onam in their own unique way.
Speaking about the creative approach, Shitu Patil, Co-founder & Creative Head, PlusOne Design, said the campaign aims to showcase how festivals continue to evolve with changing consumer preferences, where fashion, music, and culture become mediums of personal expression while staying rooted in tradition.
Featuring a predominantly women-led production crew, the campaign is now live across digital platforms and Reliance Trends' social media channels as part of the brand's festive marketing initiative.
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