Impact Mints has announced actor Ranveer Singh as its first-ever brand ambassador in India, marking a significant milestone for the brand. Alongside the announcement, the company has unveiled its latest campaign, 'Yeh Mint Nahi, Momint Hai', celebrating everyday moments with a fresh and relatable approach.
The campaign film features Ranveer Singh preparing for a shoot when he reaches for a tin of Impact Mints. An assistant director follows suit, leading to a light-hearted exchange that concludes with the campaign's signature line, "Yeh Mint Nahi, Momint Hai."
Conceptualized by StudioFry, the campaign will be rolled out across digital platforms, OTT, social media, retail outlets, quick commerce platforms, modern trade channels, and on-ground activations, ensuring widespread consumer engagement.
Through this partnership, Impact Mints aims to strengthen its connection with consumers while reinforcing its brand values of confidence, freshness, and authenticity. The association also supports the brand's plans to expand its presence across modern retail and quick commerce channels in India.
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