Dabur India's trusted air freshener brand, Odonil, has expanded its fragrance portfolio by entering the growing car fragrance market with the launch of Odonil Car Fragrance. The new range introduces two premium-inspired variants Ocean Breeze and Ruby Mist designed to transform everyday drives with long-lasting freshness and an elevated sensory experience.
The products feature fragrance intensity control, allowing users to adjust the scent based on personal preference, while delivering up to 45 days of freshness. Equipped with anti-smoke technology, the fragrance is also formulated to help neutralise smoke-related odours, making it suitable for daily commutes and long road trips alike. Ocean Breeze offers refreshing aquatic notes inspired by coastal landscapes, whereas Ruby Mist blends citrus, floral, amber, and woody notes for a richer fragrance profile inspired by alpine surroundings.
Speaking about the launch, Dabur India highlighted that as vehicles increasingly become an extension of consumers' personal spaces, the brand aims to bring the same level of comfort and fragrance expertise that has defined Odonil in Indian homes for decades. With this expansion, Odonil is strengthening its presence beyond home care while tapping into the rapidly growing automotive lifestyle segment.
The product is priced at ₹99 for an 8 ml unit and is available in both single and value packs through e-commerce, quick-commerce platforms, modern trade outlets, and retail stores across India.
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