LOTTE India has introduced two Korean-inspired ice candies — Subak and Shark — bringing a fun, flavourful twist to India’s frozen dessert market. Subak blends juicy watermelon and strawberry
DeskEats 2.0 is a purposeful step by Swiggy to move beyond home-delivery and take its service into the heart of workplace routine. With curated categories, desk-friendly packaging, a strong p
Festive marketing in India has evolved from grand glittering campaigns to purpose-driven storytelling rooted in authenticity, emotion, and real consumer connections. Brands today are focusing
Integrated growth agency FirstSight has been appointed by Killer Jeans, the flagship brand of Kewal Kiran Clothing Ltd (KKCL), to lead its performance marketing and digital strategy. The part
The project installs 20 solar-powered lampposts along Deepavali village’s lakeside, reflecting Stanley Tools’ mission to create lasting, practical impact.
The campaign lets users design and share personalised festive avatars through Google Gemini, merging AI creativity with Diwali’s warmth to celebrate tradition in a modern way.
Chupps, the eco-conscious footwear brand, has introduced a first-of-its-kind washable billboard to highlight its commitment to sustainability. Unlike traditional billboards made from non-biod
Greenlam Industries’ festive campaign “Diwali Always Finds Its Way” celebrates love, connection, and togetherness, portraying Diwali as an emotion that transcends rituals. The heartwarming st
"It is a reflection of our continued pivot towards a style-first, storytelling-driven brand image," says chief strategy and business development officer, Badri Beriwal.
LOTTE India has introduced two Korean-inspired ice candies — Subak and Shark — bringing a fun, flavourful twist to India’s frozen dessert market. Subak blends juicy watermelon and strawberry
According to Birla, the partnership tackles the luxury market deficit in India, positioning the 90,000 sq ft Mumbai flagship to capture India's $90 billion luxury market by 2030.
Philips is betting on authenticity, digital-first campaigns, and Gen Z’s candor to lead India’s intimate grooming market into its next growth phase.