Festive marketing in India has evolved from grand glittering campaigns to purpose-driven storytelling rooted in authenticity, emotion, and real consumer connections. Brands today are focusing
As gold prices soar and consumer tastes evolve, Senco Gold & Diamonds leans on design innovation and storytelling this festive season.
As it marks nearly 100 years of spreading joy through its signature crunch, the brand’s new identity reinforces its promise of authenticity, transparency, and flavor.
The campaign lets users design and share personalised festive avatars through Google Gemini, merging AI creativity with Diwali’s warmth to celebrate tradition in a modern way.
The country's sports future lies in uplifting local games—fuelling community pride, unlocking new markets, and building a diverse, inclusive sporting economy for all.
The makeover includes a new jingle, brighter packaging, and a bolder look aimed at making the brand as craveable as its pizza.
"It is a reflection of our continued pivot towards a style-first, storytelling-driven brand image," says chief strategy and business development officer, Badri Beriwal.
With a new 'multi-sensory experience', the milk creme-filled chocolate bar is targeted at the new India that is looking beyond run-of-the-mill chocolates.
Healthy Wrinkles, co-founded by Mr. Najmuddin Kuwawala, Mr. Abhay Narayan Lonkar, and Mr. Shrihari Moreshwar Shidhaye, is built on a simple yet powerful mission — to bring trust, dignity, and
Philips is betting on authenticity, digital-first campaigns, and Gen Z’s candor to lead India’s intimate grooming market into its next growth phase.
This helps in enabling customers to browse, pay, and order groceries directly through the chatbot for a seamless, AI-powered shopping experience.
The Choco Mousse Cake is available for a limited time at 1,300+ locations in India, starting at Rs 129.