A detailed article on Mankind Pharma’s entry into India’s cat nutrition segment with the launch of PetStar Delight, its new scientifically crafted cat food portfolio.
The partnership will boost the brand’s presence in Uttar Pradesh and deepen its connect with Gen Z and cricket audiences.
As Season 5 of Stranger Things approaches, fan-generated buzz across social media — not big ad spends — is fueling intense hype. Through community engagement, staggered release scheduling, an
A deep dive into why Cristiano Ronaldo was recently seen wearing Puma shoes despite his high-profile lifetime deal with Nike, and what it reveals about modern athlete branding.
The partnership will boost the brand’s presence in Uttar Pradesh and deepen its connect with Gen Z and cricket audiences.
PepsiCo has officially entered India’s booming gourmet snacking space with the launch of Red Rock Deli, a craft-led premium chip brand designed specifically for Indian tastes. The move taps i
Royal Challenge Packaged Drinking Water’s new campaign Main Nahi Toh Kaun Be brings together icons from cricket, entertainment, music, and e-sports to celebrate a generation driven by confide
Naukri’s new metro OOH campaign uses mirror installations and the thought-provoking line “Kab tak latke rahoge?” to nudge professionals to rethink delayed career decisions. The contextual act
In small-town India, the drink that’s cheapest, coldest, and easiest to find wins and Campa has mastered all three by cleverly choosing its distribution network.
A deep dive into how SuperYou is reshaping India’s surging protein market by blending familiar flavours, mass-market accessibility, influencer-led marketing, and a philosophy of balance over
The breakfast-cereal market in India is overwhelmingly dominated by ready-to-eat cereals, which accounted for roughly 74.5% of the cereal market in 2024.
Meesho is set to launch its Rs 5,421-crore IPO on December 3, aiming for a valuation of nearly Rs 50,000 crore. The company plans to channel fresh funds into technology, cloud infrastructure,