In a significant marketing push, India’s home-grown spice company Rakesh Masala has announced Bollywood superstar Hrithik Roshan as its new brand ambassador — setting the stage for a direct c
HUL’s ice-cream business has been approved by the NCLT to be spun off into a new independent entity through a demerger. Brands such as Kwality Wall’s, Cornetto and Magnum will move into the n
SuperYou, the protein-snacking brand co-founded by Ranveer Singh and Nikunj Biyani, has discontinued its 20g protein bar after consumers found it too chewy. Despite multiple trials and protot
With easy-open 330 ml bottles priced under Rs 150, BroCode skips the corkscrew and high price, making wine far more accessible to everyday Indian consumers.
Kerala Tourism is redefining travel with new experiential offerings focused on wellness, culture, sustainability, and immersive local experiences. From Ayurveda retreats to heritage walks and
As India dives into the 2025 wedding season, brands are turning shaadis into full-scale marketing carnivals — from fake weddings and beauty glow-ups to viral OOH stunts and influencer-led ser
Netflix is revolutionizing the way advertising reach is measured with the launch of its new Monthly Active Viewers (MAV) metric. This metric focuses on actual viewers rather than just account
Bright Brain has partnered with Travel Pilgrim to lead its performance marketing, blending data-driven strategies with spiritual storytelling to redefine digital pilgrimage experiences for gl
Instamart partners with Food Pharmer’s brand ‘Only What’s Needed’ to launch a dedicated Protein section, making verified, high-quality nutrition accessible to Indian consumers in just 10 minu
Johnson’s Baby has unveiled its refreshed brand identity and upgraded product range with the ‘It’s Pure Love’ campaign featuring Anil and Sonam Kapoor. The relaunch emphasizes advanced skin-s
Myntra has launched Myntra Mohalla, a six-episode micro-drama series set in a Tier-2 neighbourhood that follows characters preparing for a big wedding in their mohalla. With relatable storyli
Nescafé’s ready-to-drink (RTD) cold coffee segment is brewing strong growth in India, clocking a 23% year-on-year rise. Driven by Gen Z, quick-commerce platforms, and expanding demand in smal